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Certified-Business-Analyst Salesforce Certified Business Analyst (BA-201) Questions and Answers

Questions 4

Universal Containers has kicked off a project focused on transforming its customer service department using Service Cloud. During onboarding, the project manager shared the following process maps with the business analyst (BA):

Case Creation

• Case Triage

• Case Assignment

• Case Management

• Case Closure

Which key attributes should the BA look for when reviewing the process maps?

Options:

A.

Audiences, scope, inputs, outputs, and resources

B.

Cost, timeline, risks, requirements, and opportunities

C.

Case sources, types, volumes, priorities, and reasons

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Questions 5

Universal Containers has several independent Salesforce projects this quarter involving shared objects and a complex deployment process managed by a DevOps team. While smoke testing the shared user acceptance testing (UAT) environment, the business analyst (BA) noticed that one of the minor changes to the Account to the Account page layout for the project is missing. The client is eager to begin its UAT.

What should the BA do to address the issue?

Options:

A.

Make the page layout change directly in UAT so the client can begin testing.

B.

Log a defect for the page layout change and discuss it with the DevOps team.

C.

Ask the project manager to reschedule UAT until after the defect is resolved

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Questions 6

During a sprint grooming session for the Sales Cloud implementation at Cloud Kicks, the development team mentions the step "Code Review by Technical Architect" listed within the acceptance criteria needs to be adjusted.

Which location should the business analyst move this item to?

Options:

A.

Project plan

B.

Definition of done

C.

Pull request template

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Questions 7

The business analyst at Universal Containers is writing users stories to support the Salesforce implementation for the sales operations division.

There is a request for visibility into sales rep’ pipeline so that can see their revenue.

Which missing component is necessary to finish this user story?

Options:

A.

Who

B.

Why

C.

When

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Questions 8

The Cloud Kicks business analyst (BA) is frustrated because the requirements tracking spreadsheet is often incomplete or out-of-sync for the Slack transition project. The development team has recommended that the BA use a DevOps tool as an alternative.

What are the benefits of using a DevOps tool in this situation?

Options:

A.

Tracks changes on a daily basis and provides a history of changes

B.

Tracks changes for the testing team and provides access to user stories

C.

Tracks changes in real time and provides a single source of truth

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Questions 9

Cloud Kicks (CK) wants to Improve the current business process for moving orders from the warehouse to the customer as part of a Commerce Cloud Implementation. The business analyst would like to gather more Information to create the future state process.

Who is the most appropriate subject matter expert (SME) to confirm the current business process and elicit deeper understanding of CK's goals, opportunities, and pain points?

Options:

A.

Sales manager

B.

Chief financial officer

C.

Supply chain manager

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Questions 10

UESTION NO: 81

The business analyst (BA) at Universal Containers has been capturing the requirements for a major Sales Cloud release. An admin has been deploying the resulting system changes. The quality assurance (QA) team has run into challenges when testing the changes. The BA is unaware of deployment and testing challenges.

What should the BA do to resolve these challenges with the release team?

Options:

A.

Associate each set of metadata -changes to the corresponding user story.

B.

Provide detailed test cases to validate the functional requirements

C.

Involve the stakeholders in the business requirements gathering sessions.

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Questions 11

During a requirements workshop, the marketing team mentions they need help reporting on their marketing effort return on investment (ROI). They ask for a new field on the Opportunity object named "Customer Origin".

What should the business analyst do next?

Options:

A.

Explain to the customer that the workshop is focused on documenting requirements, rather than solutioning, and write down their pain points

B.

Write the user story: As a marketer, I need to track customer origin on Opportunity so that I can report on the ROI of our marketing efforts.

C.

Ask follow-up questions to determine if standard Salesforce functionality around Leads, Campaigns, and Opportunities could meet this need.

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Questions 12

The business analyst at Cloud Kicks is using a checklist to assess the quality of user stones for an upcoming Experience Cloud implementation.

Which characteristics make a user story successful?

Options:

A.

Clean Direct, Concise, Cross Functional, Configurable

B.

Actionable., Concise, Testable, Solution-oriented, Defined

C.

Independent, Negotiable, Valuable, Estimable. Small, Testable

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Questions 13

The technical team at Cloud Kicks is trying to deliver one of its Salesforce customizations. The business analyst (BA) has been asked to put assignments, test plans, decisions, and milestones in writing and share this document with stakeholders so there is less potential for confusion.

Which tactical document should the BA use to capture features?

Options:

A.

Business analysis plan

B.

User Acceptance Test plan

C.

Release plan

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Questions 14

Cloud Kicks (CK) needs to implement an event management system within Salesforce. After researching potential solutions, a managed package meets the majority of CK s business requirements. However, the CRM director has expressed a desire to heavily customize an open source solution.

Which benefit of using a managed package versus an open source solution should the business analyst share to help the CRM director make a decision?

Options:

A.

Managed packages are easily customizable to meet CK's exact requirements.

B.

Managed packages are updated automatically with each Salesforce Release.

C.

Each version of a managed package on the AppExchange undergoes a security review.

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Questions 15

The business analyst (BA) at Northern Trail Outfitters is writing user stories for a Service Cloud implementation.

In which order should the BA arrange the three components of a user story?

Options:

A.

I want , as a , so that

B.

As a , I want , so that

C.

I want , so that , for a

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Questions 16

Universal Containers has scheduled a meeting with stakeholders, business analysts (BAs), and technical resources to review user stories. A BA reviews the user stories in advance of the meeting and notices that some best practices have been ignored. The first user story is focused on escalating cases in Service Cloud:

"The customer service agent needs the ability to escalate a case so they can assign high-risk cases to tier 2 support for faster resolution."

Acceptance Criteria:

1. Add permission set

2. Users can escalate cases

3. Create fields on the Case object

4. Reports

Which best practice was ignored?

Options:

A.

The "who" of the user story is well-defined.

B.

The "why’’ of the user story is focused on user needs.

C.

The ‘’what’’ of the acceptance criteria is negotiable.

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Questions 17

A business analyst (BA) has been assigned to a new project with Universal Containers. The program manager has shared a variety of documents with the BA prior to the project kickoff.

Which document will help the BA understand the project's goals, stakeholders, background, and scope?

Options:

A.

System Requirements Specification (SRS)

B.

Statement of Work (SOW)

C.

Master Service Agreement (MSA)

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Questions 18

A business analysis (BA) is creating a business flowchart to review with a customer service team that is using service team that is using Service Cloud. The team is organized by the products and the regions they support.

Which step should the BA include e in the business flowchart?

Options:

A.

Capture decision steps and different outcomes.

B.

Illustrate which fields are integrated with an external system.

C.

Set limits to the scope that will be documented.

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Questions 19

Northern Trail Outfitters (NTO) has acquired a competitor. The agreement is to migrate the acquired company into NTG’s Technological Platforms. One of its challenges is to offer a unified customer experience while strengthening the relationship with its customers. The business analyst (BA) has been asked to translate the business objectives and assemble an improved and standard customer experience.

Which strategy should the BA use to accomplish the goal?

Options:

A.

Understand business objectives, define the intention and audience, conduct user experience research, analyze the research results, and design an improved new user experience.

B.

Understand business objectives, define the intention and audience, lead a journey mapping workshop, find opportunities for improvement, and update the journey map.

C.

Understand business objectives, determine company culture, evaluate processes and user experiences, interview stakeholders, and add improvements to the integration roadmap.

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Questions 20

Universal Containers is planning to implement Commerce Cloud to sell more products. The business analyst working on this project has gathered requirements and is translating them into user stories.

What should the user story focus on?

Options:

A.

Sales margins

B.

Customer experience

C.

Product functionality

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Questions 21

Universal Containers just rolled out a new sales methodology and process. A month after the initial training, the manager has noticed some reps have a large number of overdue tasks. The manager is unsure if it's a learning curve or a system issue and has asked the business analyst (BA) to determine the cause and recommend a solution.

Which method should the BA use to start collecting data?

Options:

A.

Brainstorming and prototyping

B.

Observation and interviewing

C.

focus groups and workshops

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Questions 22

Cloud Kicks is planning to create a new Service Cloud console app for its services team to resolve issues with delayed shipments to customers. The business analyst (BA) wrote the user stories based on a written list of requirements provided by the manager of the services team. Upon stakeholder review with the entire services team, many of the user stories were rejected and the BA had to revise them.

When the BA wrote the initial user stories, what was the likely cause of the issue?

Options:

A.

The user stories focused on well-defined personas.

B.

The project team failed to discuss the user stories as a group.

C.

The acceptance criteria of the user stories were too specific.

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Questions 23

Sales leadership at Cloud Kicks (CK) is concerned about the limited adoption of Salesforce at the company. CK's Salesforce implementation includes many custom pages. Multiple users have complained about waiting a long time for key functionality to display.

What is the recommended way for a business analyst to understand the opportunities for improvement?

Options:

A.

Enable Debug Logs.

B.

Monitor the Lightning Usage App.

C.

Run the Lightning page layout.

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Questions 24

Universal Containers is nearing the launch date for its new Salesforce Loyalty Management program. The business analyst (BA) has ensured the user acceptance testing (UAT) plan has the proper test scripts.

What is another important item the BA should look for in the UAT plan?

Options:

A.

Estimated cost

B.

Timelines

C.

Process maps

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Questions 25

Which of the following User Management terms is best described by this definition: " Record created to identify a new employee that starts accessing Salesforce"

Options:

A.

Profiles

B.

Salesforce characters

C.

Users

D.

Roles

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Questions 26

Universal Containers is about to kick off a new Salesforce implementation, bringing both sales and service teams onto the platform. Each team has been managing Accounts and Contacts in their own way even though the Accounts and Contacts are shared between the teams. This has resulted in disagreements about what should be built in Salesforce.

Which groups should the business analyst work with to gain full alignment on a common program vision and strategy?

Options:

A.

Business leaders, middle management, and end users

B.

Senior leadership, IT leadership, and middle management

C.

Executive sponsors, IT leadership, and end users

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Questions 27

The customer service director at Universal Containers wants a self-service portal for customers using Experience Cloud. The director has a limited budget and wants the solution delivered before the end of the quarter.

After assessing several potential options, which solution should the business analyst recommend?

Options:

A.

The solution with the lowest cost

B.

The solution with the fastest implementation time

C.

The solution with the highest business value

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Questions 28

Northern Trail Outfitters (NTO) is a rapidly growing company that hired a business analyst (BA) to help revamp its sales and support processes. The stakeholder at NTO wants to understand the value of Application Lifecycle Management (ALM).

What are benefits of ALM that the BA should share with the stakeholder?

Options:

A.

ALM provides processes and policies which help build apps more efficiently.

B.

ALM offers preview access to the three Salesforce Releases per year.

C.

ALM allows features to remain static and reduces incremental changes.

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Questions 29

During a discovery session with several stakeholders from universal Container (UC) services team, the business analyst (BA) learned that UC recently implemented as Experience Site that allows customers to view Knowledge article and submit cases. The stakeholders have asked for suggestions to determine if the current solution is adding value to the business.

What should the BA recommend?

Options:

A.

Review the services team’s goal’ initiatives, strategies, and obstacles.

B.

Review the Einstein Article Recommendations feature in the services team’s org.

C.

Review user stories on the services team’s development backlog.

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Questions 30

Universal Containers is integrating its enterprise resource planning (ERP) with Salesforce to gain inventory visibility for the sales team. One of the user stories for this project is: ‘’As a sales rep, I want to be able to find containers dose to my customer so I can tell them which products they can receive quickly-

Which acceptance criteria is most appropriate for this story?

Options:

A.

Sales rep can see the inventory closest to a customer with a quick action.

B.

As a sales rep, I see the Inventory closest to a customer.

C.

Sales rep can see the inventory closest to a customer

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Questions 31

Universal Containers is merging with another company that uses a different CRM. During requirements workshops, the incoming support team has been proactively sharing ideas, but the incoming sales team has been less engaged.

What should the BA do to ensure they are able to gather the necessary requirements?

Options:

A.

Put extra effort into following up with the sales team … requirements.

B.

Shift focus to the support team since they are proactively providing requirements.

C.

Continue the requirements workshops and hope the salesforce become more responsive.

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Questions 32

Cloud Kicks hired a new business analyst (BA) to join an experienced cross-functional team that has successfully delivered high-quality Salesforce solutions to global stakeholders. The BA wants to quickly become a trusted advisor to the team.

What should the BA do?

Options:

A.

Focus on the task at hand instead of on individual team members.

B.

Avoid exposing one's own mistakes to the team.

C.

Tell the truth in difficult situations.

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Questions 33

The business analyst at Universal Containers has been asked to train the client on how to write effective user stories with acceptance criteria. The client provided this sample story.

User Story:

As a customer service agent, I need the ability to close support tickets.

Acceptance Criteria:

1. When viewing an open support ticket, a "Close Ticket" action is available.

2. When closing a support ticket, the agent is required to enter a "Close Reason".

3. After completing the close action, the status of the support ticket is set to "Closed".

What can be done to improve this user story?

Options:

A.

Update the acceptance criteria to describe the technical solution.

B.

Update the user story to describe why the functionality is needed.

C.

Update the perspective of the user story and acceptance criteria.

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Questions 34

Cloud Kicks has an existing implementation of Salesforce. A business analyst (BA) wants to understand details about the Salesforce environment:

• Custom apps

• Active Salesforce Sites

• Active flows

• Custom tabs

• Visualforce pages

A Which path should the BA take to find this information?

Options:

A.

Review configuration settings.

B.

Conduct stakeholder interviews.

C.

Read business process documentation

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Questions 35

Cloud Kicks is a rapidly growing company and has just expanded its team to include a business analyst (BA). The IT directory has asked the BA to use application Lifecycle Management (ALM) for all Salesforce development projects.

Which step of the ALM cycle requires the BA to study current business process gather requirements, and analyze them?

Options:

A.

Test

B.

Plan

C.

Build

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Questions 36

Universal Containers (UC) has decided to implement Salesforce and has assigned a business analyst (BA) to write user stories for the project. The BA plans to meet customer to their experience in their own words.

Which type of research should the BA use to elicit user stories from UC’s customers?

Options:

A.

Shadowing

B.

Interviewing

C.

Behavioral

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Questions 37

A business analyst (BA) at Northern Trail Outfitters is mapping a workflow process to onboard a new user group to a Service Cloud implementation.

Which level of detail should the BA use for the process map and why?

Options:

A.

Very detailed—It should be prescriptive for new users following an unfamiliar process.

B.

Somewhat detailed—Since the process will be repetitive, new users will learn and remember the details.

C.

Simple—A high-level overview of the process is sufficient to show a new user experience.

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Questions 38

Which of the salesforce app providers will be able to unlock a locked user with their phones?

Options:

A.

All of them.

B.

iOS (App Store)

C.

Only those that download the app from the App Exchange.

D.

Android (Google Play)

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Questions 39

During a workshop to understand Universal Containers’ current sales process, there seems to be some disagreement between the North America and EMEA sales teams about the steps required to close a sale.

What should the business analyst do to gain consensus on the current opportunity process?

Options:

A.

Postpone the discussion and email the sales team leadership to clarify the opportunity stages.

B.

Create a Process Map detailing opportunity stages, then schedule a meeting with the sales teams for review.

C.

Open the production org, navigate to Sales Processes in Setup, and review the opportunity stages.

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Questions 40

A sales manager at Cloud Kicks recently learned about Salesforce Macros and believes service agents could benefit from the feature. The sales manager created the following user story: "As a service agent I want Salesforce Macros to complete repetitive tasks faster."

What should the business analyst change to improve the user story?

Options:

A.

Replace the specific feature with a goal.

B.

Change the user story to the sales manager persona.

C.

Add a quantifiable reason why the feature is needed.

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Questions 41

Universal Containers in rolling out Sales Cloud for the contract renewals team. The team has expressed resistance to learning another platform and changing their processes. The business analyst (BA) shows them a video case study of a contract renewals team at another company that successfully adopted Sales Cloud, which shortened it’s time to close and increased its close rate by 30%.

Which influencing style is the BA using?

Options:

A.

Accommodating

B.

Collaborative

C.

inspiring

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Questions 42

The scrum team working on Salesforce projects at Northern Trail Outfitters plans to review the current build with stakeholders to gather feedback. The business analyst will facilitate the meeting.

Which type of meeting should be held?

Options:

A.

Retrospective

B.

Daily stand-up

C.

Sprint review

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Questions 43

The lead business analyst (BA) at Cloud Kicks is putting together user Stories for the new sales process that will

be implemented in Sales Cloud. The lead BA is advising junior BAS on how to construct a user story.

What should the lead BA tell the junior BAs to include in a user story?

Options:

A.

Include the V2MOM structure

B.

Include who, What, and why

C.

Include technical details

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Questions 44

The business analyst (BA) At universal Containers is writing user stories for its Salesforce Field Service implementation.

What should the BA evaluate to understand the understand the risk level of the user stories?

Options:

A.

Scope, resource, and documentation impact

B.

Team, budget, and timeline impact

C.

Technical, operational, and regulatory impact

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Questions 45

Universal Container (CU) has brought in a business analyst to help implement an expensive AppExchange product in its Salesforce org to optimize the sales pipeline. The BA is free to speak to anyone at UC to gather the information they need to ensure success. The BA decides to speak to the stakeholders who are most impacted.

Which key stakeholder should the BA speak to first?

Options:

A.

VP of sales

B.

Sales Users

C.

IT leaders

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Questions 46

A business analyst (BA) is preparing for user acceptance testing for case management scenarios in Service Cloud.

What should the BA do to help prevent gaps from being discovered after go live?

Options:

A.

Focus more on happy path testing and less on edge case testing.

B.

Write test scripts that reflect real life and cover the requirements.

C.

Streamline testing by limiting the number of testers involved.

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Questions 47

Northern Trail Outfitters follows an Agile methodology for its Marketing Cloud projects. The project team creates several types of documents.

Which document should a business analyst use to. capture the software and behavioral requirements of the application?

Options:

A.

Scope statement specification

B.

Functional requirements specification

C.

System requirements specification

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Questions 48

Universal Containers is working with a business analyst (BA) to develop a solution to help the marketing department manage lead in Sales Cloud. The current solution meets the requirements, but the marketing team tells the BA they feel it is incomplete.

What is important for the BA to consider when responding to the team’s feedback?

Options:

A.

Acceptance criteria

B.

Product limitation

C.

Intent of both parties

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Questions 49

Universal Containers is developing a new recurring app utilizing Lightning screen flows. The business analyst (BA) has started writing user stores in a repository. The project lead has edited user stories in the DevOps tool to make them more complete.

What should the BA do to understand which user stories were modified?

Options:

A.

Review the approval history.

B.

Review the change sets history

C.

Review the version control history.

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Questions 50

The business analyst at Cloud Kicks is beginning to write user stories for its Salesforce implementation.

Which three components should-be included when writing a user story?

Options:

A.

Who, what, why

B.

When, where, why

C.

Who, when, why

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Questions 51

Northern Trail Outfitters (NTO) has noticed that many customers are posting to social media about issues they are having with a new product. The services team is looking for easy ways to engage with these customers and resolve their complaints. During the first discovery meeting of the project, the business analyst (BA) hears that the VP of services and support wants to implement Omni-Channel for NTO's Service Cloud.

What should the BA do first to ensure the ongoing success of the project?

Options:

A.

Configure a proof-of-concept demo within a sandbox environment to show the pros and cons of the requested solution.

B.

Produce a gap analysis document that will show the ways the requested solution can solve the limitations of NTO's current system.

C.

Encourage the project stakeholders to think of various ways to solve cases different before deciding on a specific solution.

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Questions 52

As a business analyst (BA) starts engaging stakeholders for a user story writing workshop, an executive sponsor questions why the Commerce Cloud project is creating user stories rather than standard requirements.

What is one benefit of creating user stories that the BA can share with the executive sponsor?

Options:

A.

It defines technical specifications early in the process.

B.

It helps testers determine the most efficient way to validate solutions.

C.

It saves time when prioritizing and implementing functionality.

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Questions 53

A new business analyst (BA) Just started working at Northern Trail Outfitters (NTO). The BA has been tasked with Implementing Service Cloud for NTO's Internal support team.

Which information should the BA gather during the Initial discovery meeting?

Options:

A.

Contact information for key stakeholders

B.

Employee review cycle for the support team

C.

Limitations of the current support process

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Questions 54

The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team’s productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams’ definitions of a qualified lead.

What should the BA focus on?

Options:

A.

Mapping historical lead data from each team and building carts to highlight similarities

B.

Evaluating the team’s skills and experiences to determine how the can better align.

C.

Scheduling an all-day collaboration workshop with both team to resolve their differences.

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Questions 55

In what phase of the four application lifecycle milestones does this action belong? Communicate Changes, Update Profiles and Communicate end of Changes.

Options:

A.

Build

B.

Deploy

C.

Test

D.

Plan

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Questions 56

Cloud Kicks is preparing for User Acceptance testing (UAT) related to an upcoming major release.

To which environment should a business analyst recommend that users log in to complete their assigned testing?

Options:

A.

Full Sandbox

B.

Production

C.

Developer

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Questions 57

At Cloud Kicks (CK), the marketing director's management style is results-driven. CK uses scrum methodology when developing improvements to its Salesforce org. The director requests urgent enhancements in the middle of a sprint that require changes by the development team, The director believes their needs are of the highest importance.

What should the business analyst do when disruptions to the project occur?

Options:

A.

Focus on the agreed upon deliverables instead of the new requests to prevent overallocation of resources.

B.

Ask the project manager for an additional resource to implement the new requests.

C.

Interpret the requests as guidelines to be used when determining priorities for the upcoming release.

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Questions 58

The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve the team’s productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams’ definition of a qualified lead?

What should the BA focus on?

Options:

A.

Mapping historical leas data from each team and building charts to highlight similarities

B.

Evaluating team’ skill and experience to determine how they can better align.

C.

Scheduling and all-day collaboration workshop with both team to resolve their differences

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Questions 59

In which of the following app markets CANT the Salesforce App be found?

Options:

A.

Google Play

B.

AppExchange

C.

App Store

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Questions 60

Northern Trail Outfitters launched a new feature on its Experience Cloud site to allow customers to compare features of similar products ahead of the major promotional event of the year. The user acceptance testing (UAT) passed successfully; however, many customers complained of issues when accessing the site.

What did the business analyst overlook before recommending that the release go live?

Options:

A.

The AT should have been performed with enough time to resolve bugs in the new feature,

B.

The UAT should have been performed with both peak load and average load simulation.

C.

The UAT should have been performed by customers who are familiar with the products.

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Questions 61

The data science team at Universal Containers (UC) has been asked to analyze the sales team's data within Salesforce. Early in their research, the data science team discovered concerns about data quality. UC has brought in a business analyst (BA) to help address the concern.

What should the BA focus on doing first during the initial discovery phase?

Options:

A.

Shadow the sales team to observe process for entering data into Accounts and Opportunities.

B.

Meet with the executive leadership team to accurately understand the business need.

C.

Understand and document the data quality issues reported by the data science team.

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Questions 62

The project team at Universal Containers has started to review the existing Salesforce manufacturing solution that has low adoption and a variety of customization including custom objects, custom fields, renamed standard fields.

What should the business analyst recommend to the project team to increase understanding when documenting requirements, process and potential solutions?

Options:

A.

Use customer terminology and language.

B.

Use industry terminology and language.

C.

Use Salesforce terminology and language.

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Questions 63

At the start of a new Agile development project, the Universal Containers' product owner asked the business analyst (BA) to clearly define the intended results of the work based on stakeholder needs. The development and implementation teams will use the intended results to plan product decisions. The definition should avoid assumptions and focus on stakeholder value.

Which element should the BA choose to define the intended results?

Options:

A.

Requirements

B.

User stories

C.

Epics

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Questions 64

Which of the following User Management terms is best described by this definition: " Item assigned to a User that determines the functionality that they can access across the Salesforce ecosystem".

Options:

A.

Role

B.

User License

C.

Profile

D.

Username

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Questions 65

The Salesforce information technology (IT) team has built a solution in a sandbox for a cross-functional project to implement Customer 360. It is time for user acceptance testing (UAT).

What is a business analyst's role during UAT?

Options:

A.

Assist in building the requirements using standard functionality so IT can focus on code-related scenarios.

B.

Document user stories and clarify business needs so IT can deliver results based on the requirements.

C.

Coordinate stakeholder participation and notify the team when scenarios fail so IT can solve potential problems prior to go live.

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Questions 66

Cloud Kicks leadership wants to use custom code for functionality that can easily be created declaratively in Sates Cloud. The business analyst (BA) has been asked to advise leadership on how these approaches impact their solution options.

What is one of the BA's strongest arguments for using configuration over code?

Options:

A.

Configuration leverages multiple programming languages.

B.

Configuration allows for any level of complexity.

C.

Configuration provides faster speed to market.

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Questions 67

A business analyst at Universal Containers has begun user acceptance testing for a new Experience Cloud implementation with the project team. A major gap for one of the personas was identified in the documented scenarios.

What went wrong?

Options:

A.

Failure to include all stakeholders in the requirements gathering process

B.

Failure to perform thorough unit testing during the development process

C.

Failure to validate the application against the functional requirements

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Questions 68

As a part of discovery, the business analyst (BA) at Universal Containers is trying to understand how Salesforce was implemented.

What should the BA utilize to help uncover any technical constraints or potential problems in a Salesforce implementation?

Options:

A.

Salesforce Optimizer

B.

Setup Audit Trail

C.

Reports and Dashboards

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Questions 69

Which element of the storytelling process for UX is described here: "A hurdle that makes it difficult for your heroes to succeed on their journeys."

Options:

A.

Challenge

B.

Monster

C.

Victory

D.

Helper

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Questions 70

A new business analyst (BA) wants to follow the correct order of phases in the implementation lifecycle on a Salesforce project.

How should the BA approach the project?

Options:

A.

Analyze, build, operate, deliver

B.

Analyze, build, deliver, operate

C.

Analyze, operate, build, deliver

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Questions 71

A business analyst (BA) Is coordinating a User Acceptance Testing (UAT) session focused on Service Cloud enhancements.

Which resource Is critical for the BA to include in UAT?

Options:

A.

Support agents

B.

System developers

C.

Quality assurance testers

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Questions 72

A business analyst (BA) at Universal Containers (UC) has been asked to evaluate a business process at a high level and in detail, while also keeping regulatory considerations in mind. Management wants to use the output from the BA's evaluation to inform decisions about UC's future implementations of Sales Cloud and Service Cloud.

What should the BA use for their evaluation?

Options:

A.

Cross-functional flowchart

B.

Entity Relationship Diagram (ERD)

C.

Universal Process Notation (UPN)

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Questions 73

At Universal Containers, a business analyst (BA)r solution architect, lead developer, quality assurance lead, and other team members need access to user stories as part of the Agile lifecycle of enhancements to a Marketing Cloud integration project.

What should the BA do to give all team members access and visibility to the most recent user stories as the project is in motion?

Options:

A.

Define a common repository to hold all user stories and track changes over time.

B.

Allow each team member to merge all user stories at the end of user acceptance testing.

C.

Send emails to stakeholders with all of the changes to the user stories.

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Questions 74

A business analyst (BA) is in the process of documenting requirements. The BA wrote the following user story:

"As a sales team manager, I want the ability to access reports on Sales Cloud to evaluate if the team's daily activities are meeting the set goals.’’

Which acceptance criteria is most appropriate for this user story?

Options:

A.

Able to monitor the sales team's performance

B.

Able to click the Run button on sales reports

C.

Able to view the sales team's reports

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Questions 75

During a project kick off for a multi-year transformational Sales Cloud project at Universal Containers, the business analyst (BA) heard the executive team discuss the challenges that the sales team Is having with their legacy solution: opportunity funnel, data hygiene, and forecasting Issues. However, the level of detail shared about the challenges was very limited.

What should the BA do next?

Options:

A.

Clone the features of the legacy solution within the new Sales Cloud org.

B.

Start writing epics and user stories that discuss the challenges mentioned.

C.

Schedule a ride-along with the sales team to learn more about their goals.

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Questions 76

A sales manager at Universal Containers (UC) customized all of their list views on the Account object to include a new field. Although they have multiple list views. The sales manager prefers to keep the recently viewed list as their default list. When the manager realize they are unable to modify the recently viewed list, they reach out to UC’s Salesforce team for help?

What are the next steps the business analyst should take?

Options:

A.

Recommend that the user submit a ticket related to the field creation.

B.

Research AppExchange solution that offer customization options.

C.

Document the desired outcome and research the impact of making a change.

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Questions 77

A lead business analyst (BA) for a Service Cloud implementation at Universal Containers has a strict deadline. Both the client’s execute team and the project manager are eager to complete the discovery phase of the project and begin developer.

What are the key activities that the BA must complete prior to beginning development?

Options:

A.

Eliciting requirements, analyzing requirements, facilitating solutions, implementing solutions

B.

Eliciting requirements, writing user stories, implementing solutions,Testing solutions

C.

Eliciting requirements, documenting requirements, analyzing information, facilitating solutions

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Questions 78

From where can an Admin unlock a user?

Options:

A.

Setup > Locked Users > Unlock

B.

Users > Select user > Unlock

C.

Setup > Object Manager > Users > Select User > Unlock

D.

Users > Logins > Unlock Users

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Questions 79

Surveys indicate that visitors to the Cloud Kicks' Experience Cloud site have difficulty locating purchase Information for their online orders. A business analyst (BA) Is tasked with creating a user story to improve the overall visitor experience when navigating the site.

For which persona should the BA write this user story?

Options:

A.

Administrator

B.

Support manager

C.

Customer

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Questions 80

During a discovery workshop, it was identified that the solution needs to meet all legal accessibility standards (for example, ADA, Section 508, WCAG, etc.).

How should a business analyst document this need and ensure it is applied universally across the solution?

Options:

A.

Create a functional requirement for accessibility standards.

B.

Create a non-functional requirement for accessibility standards.

C.

Create a user story for accessibility standards.

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Questions 81

The business analyst at Cloud Kicks received verbal acceptance of all user stories by the product owner and set the status of the user stories to ‘’Ready for Development’’ on a spreadsheet. The development team later reports are unable to confirm which user stories are ready to be built.

Options:

A.

The user stories were save outside of a shared repository

B.

The definition of done of the user stories was unclear.

C.

The user stories were linked to the incorrect business process map.

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Questions 82

A business analyst (BA) at Universal Containers had a meeting with sales and service reps to gather requirements around contact management for a new Salesforce implementation. A sales rep wants a place to capture the names of the contact's spouse and children to help build the relationship. The BA writes the following user story.

"As a user, I need to be able to record a contact's title and role as separate data points so I know who to address for various needs of the account.’’

Who should be listed as the persona?

Options:

A.

Sales rep

B.

Contact

C.

Service rep

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Questions 83

The product development team at Northern Trail Outfitters is creating a process within Salesforce to onboard new retail employees. The business analyst (BA) creates a current state process map by interviewing a few members of the onboarding team using email questionnaires. After presenting the process map to the entire onboarding team, the BA receives feedback that it is incorrect.

What should the BA do to provide the product development team with more accurate information about the onboarding team's process?

Options:

A.

Meet with key project stakeholders in a live workshop to build consensus on the current and desired onboarding processes.

B.

Review survey feedback again to better understand pain points in the existing onboarding process.

C.

Conduct individual interviews with each team member to gather more information about the existing onboarding process.

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Questions 84

The product owner at Cloud Kicks wants to know which user stories fail user acceptance testing (UAT) and the potential impact on other successful use stories. Currently, user stories are stored in a shared spreadsheet.

What should a business analyst recommend to ensure UAT result are document security.

Options:

A.

Give all stakeholder the ability to edit the shared spreadsheet.

B.

Ask each tester to admit share spreadsheet.

C.

Enable history y in the shared spreadsheet.

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Questions 85

Universal Container wants to implement a solution to help it track and analyze its carbon emission in an effort to meet its new initiatives. The CEO has reached out to the product development team for assistance. The business analyst (BA) has begun exploring potential solutions based on the requirements.

What should the BA do first?

Options:

A.

Investigate building a custom app.

B.

Use CRM Anal Analyst actionable insights.

C.

Review relevant apps on the AppExchange

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Questions 86

The finance team is rolling out a new sales process in Sales Cloud for opportunities that are Closed/Won. After meeting with the team, a business analyst (BA) realizes that several requirements for the new process will need further refinement.

What should the BA use to keep track of changes to the process documents?

Options:

A.

Communication template

B.

Business backlog

C.

Version control

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Questions 87

Northern Trail Outfitters wants to reduce the amount of time it takes for customers to receive their orders after making an online purchase.

Which initial steps should the business analyst take to help determine why the order management and fulfillment process is slow?

Options:

A.

Work with stakeholders to identify relevant processes, select a key process with defined start and end points, and collaborate with process owners and users to create a current state process map.

B.

Conduct interviews with stakeholders in the order management and fulfillment departments to identify individual pain points and brainstorm process improvement solutions.

C.

Create a process map that includes detailed steps related to order management and fulfillment, analyze the process map for inefficiencies, and present findings to leadership.

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Questions 88

The business analyst (BA) at Cloud Kicks is having a hard time documenting a user story to change an existing Opportunity flow for sales users. The architect expressed their concerns to the BA that they lack a comprehensive list of the components that will be affected by the updated flow.

Which best practice should the BA follow?

Options:

A.

Write the user story without making any assumptions about how it will be implemented or which components are affected.

B.

Ask the development team to investigate and document all affected components before the story can be written.

C.

Schedule additional discovery sessions with the sales users to understand what will be impacted by the changes.

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Questions 89

The business analyst (BA) at Universal Containers is meeting with business leaders to elicit and document functional requirements specifications related to its new Salesforce implementation. The BA will also document the functionality this system should provide so it can be developed into a work item.

What is the name of this documentation type?

Options:

A.

Business analysis plan

B.

Use case

C.

User story

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Questions 90

Business analyst (BA) at Universal Containers looks at the user stories for a new implementation of the for salesforce Customer Data Platform (CDP) and notices they are too large. The BA recommends that the large Dries be broken down into smaller stories which will decrease the future level of effort for subsequent ac. Which activity will be mast impacted by breaking down the user stories?

Options:

A.

Estimation

B.

Defining the persona

C.

Acceptance criteria

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Questions 91

After completing requirements gathering session for a Sales Cloud implementation, the business analyst (BA) has started to write user stories. During an internal user story grooming session, the project manager decided that each user story must:

* Be assigned a level of effort

* Be demonstrated to the stakeholder

* Have documented deployment steps

Where should the DA capture these requirements?

Options:

A.

Definition of done

B.

Assumptions

C.

Acceptance criteria

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Questions 92

The sales team at Universal Containers has concerns that the process for distributing new leads is too slow. The VP of sales has engaged a business analyst (BA) to help map out a process to distribute new leads quickly. The BA sets up a meeting with stakeholders and learns a stakeholder already has a solution in mind.

What should the BA do next?

Options:

A.

Implement the solution now to save time in the planning phase.

B.

Ask the stakeholder to demo their solution to the project team.

C.

Gather requirements and then note the proposal solution.

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Questions 93

Universal Containers is transitioning to Slack as its internal communication tool and is ready to release.

What is the final step that a business analyst should perform during the user acceptance testing process that would ensure a "go" decision?

Options:

A.

Complete development on bugs discovered during this phase.

B.

Get written sign-off from all business stakeholders.

C.

Conduct a final retrospective meeting with the project team.

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Exam Name: Salesforce Certified Business Analyst (BA-201)
Last Update: Oct 16, 2025
Questions: 312

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