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B2C-Solution-Architect Salesforce Certified B2C Solution Architect(SP23) Questions and Answers

Questions 4

A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers

Options:

A.

Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.

B.

Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.

C.

Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID

D.

Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.

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Questions 5

A company uses B2C Commerce to capture customer orders and then uses an ETL tool to send the orders to an ERP system for processing. The company also uses Service Cloud and would like to display the processed orders in that system as well, in case their service reps need to refer to an order. However, the order data itself does not need to be copied.

Which tool can a Solution Architect use to meet this requirement?

Options:

A.

Remote Process Invocation

B.

Salesforce Connect

C.

Streaming API

D.

Batch Data Synchronization

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Questions 6

A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.

Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers?

Choose 3 answers

Options:

A.

Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.

B.

The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.

C.

Default user is required for anonymous storefront shoppers.

D.

The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.

E.

Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.

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Questions 7

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

Options:

A.

Transactional Data Extension

B.

Standard Data Extension

C.

Synchronized Data Extension

D.

Sendable Data Extension

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Questions 8

A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Cloud.

What should a Solution Architect recommend to meet their needs?

Options:

A.

Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs

B.

Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect

C.

Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments

D.

Marketing Cloud and a single, consolidated Salesforce org spanning all departments

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Questions 9

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer 360 Data Manager could help them solve their problem.

How should a Solution Architect describe the role of Customer 360 Data Manager in this context?

Options:

A.

Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent

Global Party ID.

B.

Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global

Party ID; additional custom development is then required to relate those IDs between systems.

C.

Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different

accounts under separate brands.

D.

When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

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Questions 10

A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history.

Which three options can a Solution Architect recommend to increase security for their existing users?

Choose 3 answers

Options:

A.

Implement high-assurance requirements for Experience Cloud profiles.

B.

Add a login flow that defines the scope of user access authorized by authentication providers.

C.

Replace Pardot with Marketing Cloud to implement SMS for multi-factor authentication.

D.

Maintain GAuth tokens for existing Experience Cloud profiles.

E.

Develop login flows to change the user's session security level to initiate third-party identity verification.

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Questions 11

An organization wants to add Service Cloud to their existing Salesforce Org currently hosting Sales Cloud. They know that an integrated customer service experience is a key component of a successful long-term relationship with their customers. After doing some research they learned that the Service Cloud connector can help start their implementation and they are now ready to proceed.

Which two functionality considerations should they be aware of when introducing the B2C Commerce to Service Cloud Connector into an existing Salesforce Org?

Choose 2 answers

Options:

A.

In order to implement the Service Cloud Connector it is necessary to enable Person Accounts, a change which cannot be reverted once implemented.

B.

The Service Cloud Connector is distributed as a managed package that can be extended to meet client-specific needs but with core functionality that cannot be altered.

C.

The Service Cloud Connector natively supports accounts and contacts, households, and multi-brand customer models.

D.

The Service Cloud Connector provides a collection of Lightning and Visualforce components that display customer and order information within Service Cloud, which needs to be customized and deployed by a developer.

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Questions 12

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.

Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?

Choose 2 answers

Options:

A.

Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.

B.

Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

C.

Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud

architecture best practices.

D.

B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the

storefront.

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Questions 13

A company contracted with a Satesforce implementation partner. A Solution Architect and a functional architect from the partner firm met with the business and IT stakeholders in the initial business discovery workshop. During that time, the Solution Architect gathered requirements about how the system needs to function in Salesforce with data flowing to downstream systems. The company also provided sketches of a potential user interface they want to see.

Which three actions should the Solution Architect take to ensure the right solution can be delivered?

Choose 3 answers

Options:

A.

Capture functional specifications that contain business processes and expectations of how they translate to user interface behavior.

B.

Design the annotated wireframes of the current user interface and finalize the future state data architectures.

C.

Ask the company to describe system integrations and primary source of records to support business requirements.

D.

Investigate the challenges that the company is experiencing with their existing setup and understand how they expect the future solution to solve those challenges.

E.

Thank the company for providing solution specifications and deliver those to the technical team.

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Questions 14

A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts.

Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?

Options:

A.

The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box.

B.

Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.

C.

Full access (full) scope will request access to all accessible data that the third-party provides.

D.

To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.

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Questions 15

A company uses Marketing Cloud, Experience Cloud, B2C Commerce, and Service Cloud. It is in the process of defining the authoritative system for key data entities involved in B2C Journeys. The company has about 200,000 customers, each averaging 30 orders per year

Which option should be considered the authoritative record for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email?

Options:

A.

Marketing Cloud subscriber

B.

B2C Commerce customer

C.

Experience Cloud user

D.

Service Cloud contact

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Questions 16

A luxury retailer is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for being open with their customers when it comes to their customers' purchases. For example, if a customer asks for a record of their recent purchases, they provide it very quickly within their stores. They would like this to reflect in their online presence as well.

Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to providing customers access to their own data?

Choose 2 answers

Options:

A.

Use the Contact Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single contact.

B.

Use the Customer Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single customer.

C.

Use the Contact Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single contact.

D.

Use the Customer Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single customer.

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Questions 17

A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.

What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?

Choose 2 answers

Options:

A.

Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.

B.

Enable customer service agents to update and complete a cart transaction on behalf of the customer.

C.

When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.

D.

Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.

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Questions 18

A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.

What approach should a Solution Architect recommend to fulfill this requirement?

Options:

A.

Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.

B.

Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.

C.

Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.

D.

Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.

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Questions 19

Refer to the exhibit.

A beauty brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community where beauty insiders can view how-to videos, share tips, and favorite products. As part of the overall solution, the beauty brand is going to implement 82C Commerce, Experience Cloud, and Salesforce Identity.

Each beauty insider can store and update important profile and commerce information like email, phone number, beauty preferences, and saved addresses.

Which application should a Solution Architect recommend to set up the primary profile after reviewing the workflow and attempting to minimize migration of customer profile data?

Options:

A.

Salesforce Identity

B.

Service Cloud

C.

Experience Cloud

D.

B2C Commerce

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Questions 20

A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.

Their B2C Commerce is configured with two realms: ANZ and SE Asia. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.

Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?

Options:

A.

Use a separate Marketing Cloud tenant for each site

B.

Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm

C.

Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm

D.

Use a single Marketing cloud tenant and map business units to each realm

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Questions 21

Northern Trail Outfitters (NTO) exported all the Account records from Salesforce and used a data transformation tool to clean up values in the phone field using a standardized format. The export file has more than 2 million records. During previous data loads for similar updates on the Account object, NTO did not experience any issues with row lock.

Which feature of Data Loader should be used to load this data back into Salesforce faster?

Options:

A.

REST API

B.

Bulk API Serial Mode

C.

SOAP API

D.

Bulk API

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Questions 22

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.

Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

Options:

A.

Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart

emails; Service Cloud to track email opens and forwards.

B.

Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart

emails; Marketing Cloud to track email opens and forwards.

C.

B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails;

Service Cloud to track email opens and forwards.

D.

Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens

and forwards.

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Questions 23

Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.

Which option should a Solution Architect configure to accomplish this7

Options:

A.

Auto Response rules and Support Processes

B.

Apex trigger on a Case object

C.

Queues and Assignment rules

D.

Auto-launched Flow with a Record Trigger

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Questions 24

A company currently provides service to its customers using a call center and spreadsheets, Because of the lack of systems, there is no ability to track how successful agents are. In addition, the ordering system cannot be easily accessed by service agents, costing valuable time and hurting customer satisfaction.

What should a Solution Architect say to convince the company to shift to a connected B2C Solution approach?

Options:

A.

Agents will have easy access to customer data to provide a better service experience when customers call in.

B.

Agents will have a better interface using Service Cloud and B2C Commerce with Heroku.

C.

Agents can utilize SSO to launch an ‘Order on Behalf of’ storefront experience within the B2C Commerce UI.

D.

Agents’ success rates will be better measured after helping the company define ROI KPIs together.

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Questions 25

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.

Which two actions are needed to enable an Abandoned Cart Journey?

Choose 2 answers

Options:

A.

Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions

B.

Integrate product, order, and customer data feeds into Service Cloud objects

C.

Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud

D.

Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation

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Questions 26

Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.

Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers

Options:

A.

NTO can use Marketing Cloud REST API for integrating with Service Cloud.

B.

The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.

C.

The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.

D.

NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.

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Questions 27

Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existing social accounts to log in will be essential to a great customer experience.

Which two things should a Solution Architect recommend to cover NTOs identity needs?

Choose 2 answers

Options:

A.

Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.

B.

Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.

C.

Leverage B2C Commerce as the identity provider for both Storefront and the Service Portal.

D.

Use Salesforce CDP, which automatically syncs profiles and authentication information across systems.

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Questions 28

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

Options:

A.

Enable Collect Tracking within Marketing Cloud Personalization Builder

B.

Install Customer Tracking within Commerce Cloud Cartridge

C.

Enable Collect Tracking within Marketing Cloud Email Studio

D.

Create Cart Abandonment Emails within Marketing Cloud Email Studio

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Questions 29

A company plans to migrate their existing storefront to B2C Commerce as they face a number of performance and scalability issues. They use a custom-built marketing tool for customer engagement that is tightly coupled with the legacy storefront. s

The storefront has roughly 200,000 subscribers in total, 10,000 visitors per day, and an average of 1,000 emails that are sent out every day. They expect a large number of subscribers to use their mobile devices to visit the storefront and place orders. f

What recommendations should a Solution Architect make to re-architect this solution based on the specified requirements?

Options:

A.

Build the storefront using the Storefront Reference Architecture (SFRA) and adopt Marketing Cloud for customer engagement.

B.

Build the storefront using B2C Commerce SiteGenesis architecture and adopt Pardot for customer engagement.

C.

Modify the frontend for the existing legacy storefront to be mobile responsive. Decouple the custom-built marketing tool so it is no longer tightly tied to the storefront.

D.

Build the storefront using a headless commerce architecture and adopt Pardot for customer engagement.

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Questions 30

A university has several small departmental organizations scattered across different colleges. Each of which has its own finances, business processes, and strategies that are sometimes at odds. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs.

What should a Solution Architect recommend to meet their needs?

Options:

A.

Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs

B.

Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs

C.

Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs

D.

Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs

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Questions 31

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.

Which two considerations will lead to an optimal design around systems of record?

Choose 2 answers

Options:

A.

Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

B.

Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility

C.

User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

D.

Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud

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Questions 32

A customer service team raised a new business requirement that requires a multi-cloud solution design between B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect has been hired to lead the design of the multi-cloud solution.

Which two actions should the Solution Architect take to accurately capture requirements and deliver the solution overview?

Choose 2 answers

Options:

A.

Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured.

B.

Conduct discovery workshops and upon completion present the solution back to the design authority or executive stakeholders to validate the solution.

C.

Conduct discovery workshops to create a user acceptance testing document and invite business owners, each cloud technical architect, and implementation development team.

D.

Include the customer service team so that they can provide detailed user stories prior to the discovery workshops.

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Questions 33

A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.

When enabling Salesforce Order Management, what potential concerns will the merchant need to work through?

Options:

A.

Salesforce Order Management does not allow for fulfillment rules across multiple distribution centers without the use of an AppExchange package or custom Apex triggers.

B.

Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts.

C.

Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle

mapping.

D.

Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance.

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Questions 34

A financial company uses an external system for pricing and quotation.

What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?

Options:

A.

Rebuild the logic used in the external system using Apex.

B.

Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.

C.

Use an external object to store pricing and discount information.

D.

Use the Apex callout to retrieve the latest information from the external system during the loan application process.

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Questions 35

An organization wants to implement B2C Commerce, Marketing Cloud, and Service Cloud in a phased manner with the goal of keeping the overall project manageable and achieving a quick return on investment.

Their current legacy commerce system is home grown and has frequent, costly outages— making this the highest priority for replacement. The current marketing platform collects only basic analytics from email marketing campaigns and has no awareness of the larger customer context. Currently, the call center meets most customer needs but the process is time-consuming and forces the agent to interact with multiple disconnected systems.

Which two implementation strategies should a Solution Architect recommend when rolling out an integrated customer experience across B2C Commerce, Marketing Cloud, and Service Cloud?

Choose 2 answers

Options:

A.

Implement Marketing Cloud immediately after B2C Commerce in order to leverage the Marketing Cloud Contact Key as the Service Cloud Contact ID when Service Cloud is implemented later.

B.

Implement Marketing Cloud and Service Cloud together in one phase after B2C Commerce to ensure that they share a common view of the customer from the beginning.

C.

Implement Service Cloud immediately after B2C Commerce in order to leverage the Service Cloud Contact ID as the Marketing Cloud Contact Key when Marketing Cloud is implemented later.

D.

Implement all three clouds at the same time; the primary identifiers for all three clouds must be synced to the others from the start in order to achieve a unified experience.

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Questions 36

A global pharmaceutical company wants to roll-out online shopping for customers in multiple countries and needs a quick return on investment (ROI). The company is considering how to market products from prenatal vitamins to drug therapies that improve neonatal outcomes.

Each country has its own regulations around marketing and online sales. Some countries may not allow marketing to Individuals, but will allow marketing to healthcare providers and have different regulations for various channels and touchpoints. In some countries, they are allowed to use curated social content tor product ratings and discussions. In addition, branding Is uniquely defined In each country so the company would like to combine ecommerce with existing content management systems.

What strategy should a Solution Architect recommend to solve these needs?

Options:

A.

B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency and translation workbench.

B.

Headless BZC Commerce. LINK cartridges. SFRA-style development with Heroku and MuleSoft.

C.

Multi-org approach with Partner and Customer Communities, B2C Commerce, Heroku, and Mulesoft for SFKA-style development.

D.

Multi-org approach with Service Cloud, LINK cartridges and translation workbench, and Partner and Customer Communities.

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Questions 37

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the

Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic

content from multiple sources.

How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

Options:

A.

Utilize Synchronized Data Sources within Marketing Cloud.

B.

Implement a custom integration between Marketing Cloud and the Customer Success Platform.

C.

Install and configure Distributed Marketing to make content accessible.

D.

Use Marketing Cloud Connect to fetch the expected data using APIs at send time.

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Questions 38

An organization wants to avoid sending post-purchase review emails until a customer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered.

What should the company do to leverage its Salesforce product suite and optimize the open rates for its post-purchase emails?

Options:

A.

Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

B.

Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.

C.

Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity

based on open rate to optimize the additional delay for product testing.

D.

Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

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Questions 39

As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mapped the requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds.

UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that.

What should the Solution Architect recommend in order to align with the executive team's request7

Options:

A.

Build and test the functionality across all clouds at once and deploy to production at the end of the three years.

B.

Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and then B2C Commerce.

C.

Reduce the overall timeline by removing most non-functional requirements around reliability and performance.

D.

A multi-phased approach with functionality across all clouds delivered to production in each phase.

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Questions 40

Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their ecommerce sites and their communities. Communities are treated as an identity provider (IDP) for commerce. The communities also allow self-service support for products via knowledge articles and crowd-sourced Knowledge and Chatter.

For which customer data should Experience Cloud be the system of record?

Options:

A.

Authentication credentials

B.

Address book

C.

Wishlist

D.

Payment information

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Questions 41

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.

Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Choose 2 answers

Options:

A.

Customer 360 Data Manager

B.

Third-party application or AppExchange tool

C.

Duplicate Matching Rules

D.

Lightning Data Services

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Questions 42

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.

Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?

Choose 3 answers

Options:

A.

Curate tiered experiences in Marketing Cloud

B.

Segment Individuals within CDP C.Q Segment Journeys within CDP

C.

Curate tiered experiences in Loyalty Management

D.

Create Journeys by tiers in Marketing Cloud

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Questions 43

A company is using Service Cloud, B2C Commerce, and Marketing Cloud to provide an end-to-end B2C solution. The company does not use MuleSoft or any other integration middleware and does not plan on using them in the near future. The company has about 10 million customers with a growth rate of 10% year over year, On average, each customer raises 10-50 support tickets each year, Each ticket may contain multiple comments, responses, and attachments. There is a need for the service agents to have visibility on customer tickets for up to 5 years.

What approach should a Solution Architect recommend in order to deliver the desired functionality given the company's expected growth over the next 5 years, while still adhering to the platform's governor limits?

Options:

A.

Capture and resolve tickets using the capabilities of Service Cloud. Archive resolved cases and related data into Heroku and display them back in Service Cloud using Salesforce Connect.

B.

Capture and resolve tickets using the capabilities of Service Cloud. Archive cases and related data older than a year in Big Objects and delete records that are more than 5 years old.

C.

Capture and resolve tickets using the capabilities of Service Cloud, Use the Service Cloud console to display cases and related data raised by a customer in the past 5 years.

D.

Capture and resolve tickets using the capabilities of 852C Commerce. Archive cases and related data older than a year in Big Objects and delete records that are more than 5 years old.

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Questions 44

Universal Containers (UC) Is planning a campaign for its newly-launched product categories. They have already run similar campaigns in the past and want to cross-sell this new product to their existing customers. To achieve this, they are creating customer group segments using its e-commerce strategies while adhering to the current customer's compliance preferences for previous campaigns.

Which two products should a Solution Architect include in the architecture to meet UC's needs?

Options:

A.

Marketing Cloud and B2C Commerce

B.

Marketing Cloud and Service Cloud

C.

Marketing Cloud and Sales Cloud

D.

Service Cloud and B2C Commerce

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Questions 45

A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the

coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails.

Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?

Choose 2 answers

Options:

A.

Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.

B.

Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.

C.

After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.

D.

After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.

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Exam Name: Salesforce Certified B2C Solution Architect(SP23)
Last Update: Apr 20, 2024
Questions: 147

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