Advanced-Cross-Channel Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Questions and Answers

Model Refresh Frequency:

Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.

Daily Refresh:

The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.

Why Not Other Options:

A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.

C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.

D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.

In Summary:

The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

 MobileConnect Demographics:

MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).

 Available Data Fields (Standard):

A. City:The city associated with the contact's mobile number or address.

B. Region:The region (state, province, etc.) associated with the contact.

D. First Name:The contact's first name (if captured during opt-in or data import).

Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.

 Why Other Options Are Incorrect:

C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.

E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

 Understanding Content Fatigue:

Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.

 Einstein Content Selection and Fatigue Rules:

Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.

Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.

 Why Other Options Are Incorrect:

B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.

C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.

Understanding Topic Profiles:

Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.

Admin Settings as the Central Hub:

Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.

Detailed Steps:

Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".

Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."

Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.

Why Other Options Are Incorrect:

A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).

C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.

D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.

In Summary:

Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.