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Plat-UX-102 Salesforce Certified Platform Strategy Designer Questions and Answers

Questions 4

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop?

Options:

A.

issues to accept, object, or withhold

B.

issues to stop, start, or continue

C.

issues to act on, influence, or monitor

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Questions 5

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear. Which approach should validate the market for this concept?

Options:

A.

Meet with developers to estimate the effort required to deliver the proposed experience.

B.

Gather an innovative team to generate ideas and craft proposals that stretch the company ' s current capabilities.

C.

Recruit target users to test price points at which they would be willing to purchase the app.

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Questions 6

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service tools? Which metric should define a successful transformation outcome?

Options:

A.

Increased human takeover rate

B.

Decreased length of support calls

C.

Increased goal completion rate

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Questions 7

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Strictly align to stakeholders ' business requirements.

B.

Align UX research goals with stakeholders ' goals.

C.

Create high-fidelity prototypes to gain design buy-in.

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Questions 8

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?

Options:

A.

Consumer Goods Cloud

B.

Loyalty Cloud

C.

Marketing Cloud

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Questions 9

Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs. Which course of action should CK ' s strategy designer propose to improve the situation?

Options:

A.

Request product owners to envision future state and provide better requirements.

B.

Facilitate a co-creation workshop to help generate ideas grounded in research insights.

C.

Clarify requirements and enable quality assurance teams with better acceptance criteria.

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Questions 10

When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?

Options:

A.

Viability

B.

Feasibility

C.

Desirability

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Questions 11

A global consumer package goods company is about to engage in a digital transformation effort to help siloed departments collaborate more efficiently. The strategy designer and an organizational designer partner to prototype new ways of cross-departmental collaboration. What is a key objective the team should focus on?

Options:

A.

Unify all organizational tech stacks under one platform.

B.

Create a single enterprise-wide digital governance model.

C.

Have the final say in all intra-departmental decisions.

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Questions 12

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?

Options:

A.

Needs

B.

Challenge

C.

Mission

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Questions 13

Cloud Kicks (CK) understands that all members of its cross functional remote team can contribute to the design of a product through collaborative activities. Which tools should CK use while conducting the next synchronous journey mapping session?

Options:

A.

Design creation tools

B.

Whiteboarding tools

C.

Presentation tools

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Questions 14

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.

Journey mapping

B.

Customer interviews

C.

Content strategy

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Questions 15

A job listing company has launched a campaign around the adoption of its social app for professional networking. What should the team measure to gain the most trustworthy perspective and discourage artificially increasing (or ' hacking ' ) the company ' s success metrics?

Options:

A.

New account activations

B.

Number of times a user opens the app per day

C.

New connections made between users

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Questions 16

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company. What should they do to learn about the unique expectations of the company ' s customers?

Options:

A.

Interview 8-10 customers about how banking fits into their lives and their ideal relationship with their bank.

B.

Share prototypes of different interface directions with 100 people who regularly use their bank ' s app.

C.

Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.

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Questions 17

Cloud Kicks (CK) is working on enhanced functionality for an existing sales application. What should CK do to ensure the proposed design is compatible with the current data model?

Options:

A.

Create high fidelity prototypes.

B.

Perform end user testing.

C.

Run a technical design critique.

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Questions 18

A strategy designer is working with a team to assess and prioritize potential opportunities for an upcoming product release using the Design Thinking methodology. Which next step should the designer recommend to assist with prioritization?

Options:

A.

Survey users and prioritize building their most desired features.

B.

Test for desirability and refine ideas based on feasibility.

C.

Analyze the feature feasibility and let technology drive future designs.

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Questions 19

A strategy designer is working on a future digital commerce vision for Cloud Kicks. What should the designer focus on when engaging technical stakeholders?

Options:

A.

Explore feasibility and opportunities for future innovation.

B.

Minimize technical stakeholders ' input at this early stage.

C.

Ensure all ideas have buy-in from technical stakeholders.

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Questions 20

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company ' s target audience is young adults aged 18-35. What external factor might impact the strategy for this development?

Options:

A.

Push notifications

B.

Customer adoption

C.

HIPAA regulations

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Questions 21

A start up company that develops machine learning based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are tactics intended to solve a problem.

B.

Both are solution-free statements.

C.

Both explain the scope of the possible solution.

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Questions 22

During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. Which methodology should be used to resolve conflicts and promote consensus?

Options:

A.

Journey Mapping

B.

SWOT Analysis

C.

Prioritization Matrix

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Questions 23

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?

Options:

A.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

B.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

C.

Persuade the developer ' s boss and product manager to lend their support to the project, and the developer will likely come around.

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Questions 24

A cross-disciplinary design team is looking at an affinity map of insights. Which question should the team use to prioritize and turn them into design opportunities?

Options:

A.

What constraints would we have to overcome?

B.

Why is this insight valuable?

C.

Do we have the capability to develop this?

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Questions 25

Creating alignment is essential for Cloud Kicks to achieve its goals and objectives. Alignment involves ensuring that everyone in the organization is working towards a common goal, and their efforts are coordinated and integrated to achieve that goal. What initial tool might be used to create alignment?

Options:

A.

VOMOM

B.

Sales Plan

C.

PSL

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Questions 26

Cloud Kicks ' primary business goal for its new customer acquisition program is to increase diversity. Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Options:

A.

Solve for one, extend to many through a persona spectrum.

B.

Hold focus groups with traditionally underrepresented participants.

C.

Use Jobs to Be Done to increase empathy with the audience.

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Questions 27

A strategy designer is facilitating a cross-functional critique on a concept for their company ' s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position?

Options:

A.

Only collect written feedback from those who are comfortable providing it.

B.

Hold separate critiques so everyone feels comfortable speaking.

C.

Use a round-robin format, where everyone can share equally.

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Questions 28

A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design. What should be their approach in terms of bringing skills and talent?

Options:

A.

Define additional leads for each functional area.

B.

Staff heavily from the development phase until the go to market phase.

C.

Bring in team members with strong problem solving capabilities

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Questions 29

Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Options:

A.

Wireframes and a total addressable market (TAM) calculation

B.

Research findings and a competitive analysis.

C.

Inspiring graphics and personas

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Questions 30

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company ' s website navigation menu. CK ' s strategy designer asks the design team to revise the menu by co-designing it with end users. Which technique should be used to do this?

Options:

A.

Heuristic review

B.

Card sorting

C.

Consequence scanning

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Questions 31

The strategy designer at Cloud Kicks is using a How Might We statement to frame their design challenge. What should they do to test their statement to ensure it successfully guides their design process?

Options:

A.

Use rapid ideation with project team.

B.

Test the statement with end users.

C.

Launch an online survey.

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Questions 32

At a 15-person stakeholder workshop, the Cloud Kicks ' design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity. What is the reason the strategy designer should recommend dot voting at this point?

Options:

A.

Dot voting is the fastest way to prioritize and make decisions.

B.

Dot voting focuses conversation on a few ideas with the most importance to the group.

C.

Dot voting lets everyone know what the leaders believe to be the right answers.

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Questions 33

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Strictly align to stakeholders ' business requirements.

B.

Create high-fidelity prototypes to gain design buy-in.

C.

Align UX research goals with stakeholders ' goals.

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Questions 34

Cloud Kicks ' (CK) product teams are well-led, productive, and meet their KPIs. However, the teams tend to become siloed and focused on their individual team priorities, occasionally leaving CK ' s customer experience fragmented. Which tool should CK ' s strategy designer recommend to grow and nurture cross-departmental collaboration?

Options:

A.

Annual leadership summit

B.

V2MOM with shared methods

C.

Roadmap of cross-product features

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Questions 35

Cloud Kicks ' stakeholders engaged a strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal. Which capability should drive self-service in Experience Cloud?

Options:

A.

Allowing customers to see their open cases

B.

Exposing their knowledge base to customers

C.

Providing dashboards of orders to customers

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Questions 36

A project team at Cloud Kicks framed this design challenge: " How might we help our customers amidst supply chain interruptions? " What information is missing that belongs in all well-written challenge statements?

Options:

A.

The persona being designed for

B.

The desired outcome

C.

The hypothesis for the solution

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Questions 37

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: ' How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles? ' Which business goal is aligned with this challenge statement?

Options:

A.

Increase overall electric vehicle sales by 20% annually

B.

Increase positive environmental impact brand awareness

C.

Increase online engagement with the company marketing site

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Questions 38

A cross-disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy designer is leading the effort. What is one way to increase the team ' s psychological safety to encourage productive collaboration?

Options:

A.

Ask everyone to introduce themselves via title and greatest success.

B.

Ask everyone their expected level of project involvement.

C.

Ask everyone to share a personal experience.

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Questions 39

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

Options:

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

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Questions 40

Cloud Kicks (CK) has a large number of customer support requests. CK has identified a need for updated documentation as part of a new customer service design, making self-service available within the experience. What should be used to measure ongoing success?

Options:

A.

Decreased bounce rate on documentation pages

B.

Increased number of Knowledge articles

C.

Decreased number of customer cases

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Questions 41

Cloud Kicks (CK) is interested in collecting data passively from customers while they are exercising in the company ' s latest footwear. CK plans to collect heart rate and activity levels and then overlay this data with self-reported weight, age, and health behavior information to provide fitness recommendations. What should a strategy designer recommend before CK commits to this project?

Options:

A.

Global Trend Analysis

B.

User Acceptance Testing

C.

Consequence Scanning Workshop

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Questions 42

A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached. Which tool should the designer use to connect short-term efforts with long-term impact goals?

Options:

A.

Impact ladder

B.

Service blueprint

C.

Project plan

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Questions 43

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers. Which approach should the team use?

Options:

A.

Jobs To Be Done framework

B.

Customer journey mapping

C.

Business process modelling

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Questions 44

A large professional services organization is starting to re-design its intranet platform. In the early stages of the project, the strategy designer plans on bringing a low-fidelity prototype to a co-creation session. What should the designer aim to achieve with the prototype?

Options:

A.

Assess the feasibility for all features from participants.

B.

Help participants articulate their needs, motivations, and expectations.

C.

Get validation from participants on the features and content.

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Questions 45

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product. What should the strategy designer do to gain alignment?

Options:

A.

Share research insights to build a deeper understanding and urgency around the problems to solve.

B.

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision.

C.

Add the stakeholders ' ideas and agree to pursue both; it is more important to keep the peace on the team.

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Questions 46

Cloud Kicks (CK) is designing an in person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

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Questions 47

A strategy designer is leading a project to reimagine in-app communication on Cloud Kicks ' sales platform. The CIO is a key decision-maker but appears to be neutral—and even, at times, a detractor— to the project. What should the designer do to gain their alignment?

Options:

A.

Set up a conversation with the CIO to name the challenge and listen to their objections.

B.

Email the stakeholders reiterating project status and asking for any objections to the approach.

C.

Ask the sponsor to speak to the CIO on behalf of the project and explain how it meets team needs.

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Questions 48

As part of Cloud Kicks ' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format. Which considerations should a strategy designer share?

Options:

A.

Globally-accepted privacy act

B.

Applicable privacy acts

C.

Cookie consent requirements

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Questions 49

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company ' s website navigation menu. CK ' s strategy designer asks the design team to revise the menu by co-designing it with end users. Which technique should be used to do this?

Options:

A.

Heuristic review

B.

Card sorting

C.

Consequence scanning

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Questions 50

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company ' s target audience is young adults aged 18-35. What external factor might impact the strategy for this development?

Options:

A.

HIPAA regulations

B.

Customer adoption

C.

Push notifications

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Questions 51

Cloud Kicks ' product team is focused on a new business-casual clothing line that they think will account for over half of the company ' s revenue in the future. Which trend should influence desirability the most?

Options:

A.

Supply chain issues that delay product availability

B.

Digital ' product passports ' to help prevent counterfeiting

C.

Hybrid work emphasizing the need for color and comfort

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Questions 52

Cloud Kicks ' sales representatives are complaining that some Lightning web components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?

Options:

A.

Run the Salesforce Optimizer.

B.

Utilize the Lightning Usage App.

C.

Create a case with Salesforce Support.

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Exam Code: Plat-UX-102
Exam Name: Salesforce Certified Platform Strategy Designer
Last Update: Oct 5, 2026
Questions: 175

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