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Pardot-Specialist Salesforce Certified Pardot Specialist(SP23) Questions and Answers

Questions 4

What factors are involved with and determine email deliverability?

(Choose 2)

Options:

A.

Sender Policy Framework (SPF)

B.

Domain Keys

C.

Sender ID

D.

Whitelist

E.

CAN-SPAM

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Questions 5

How can an action be applied to a prospect who views a specific page of a website?

Options:

A.

Through completion actions

B.

Through automation rules

C.

Through scoring

D.

Through page actions

E.

None of the above

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Questions 6

A Pardot administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

Options:

A.

Text

B.

Email with valid server

C.

Emails not from ISPs and free email providers

D.

Email

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Questions 7

What should you do when multiple users are editing an email template at the same time?

Options:

A.

Multiple users cannot edit the same email template at the same time

B.

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

C.

Update the same draft at the same time since the system will recognize updates made by both users

D.

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

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Questions 8

LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

A.

The prospect would receive an error message.

B.

The form would be displayed on the page once again.

C.

The prospect would be redirected to a thank-you page.

D.

The thank-you content would continue to be shown.

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Questions 9

What is the limit of social posting connectors you can create in your Pardot account?

Options:

A.

Five accounts per platform

B.

One account per user role, per platform

C.

There is no limit of accounts per platform

D.

One account per platform

Questions 10

Users can be imported into Pardot

Options:

A.

True

B.

False

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Questions 11

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Options:

A.

True

B.

False

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Questions 12

When do prospects sync to your CRM?

Options:

A.

When the prospect fills out a form on a landing page

B.

When a prospect has been assigned to a user or queue.

C.

When the prospect has a lead score greater than 50

D.

When the prospect visits a landing page

E.

When a prospect is created manually in the Pardot database.

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Questions 13

What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

Options:

A.

Adjust the lead settings in Salesforce.

B.

Add a new lead record type in Salesforce.

C.

Add a new custom contact field in Salesforce.

D.

Add a new custom lead field in Salesforce.

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Questions 14

Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Options:

A.

Archived list

B.

Static list

C.

Test list

D.

Dynamic list

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Questions 15

What does Pardot set on visitors' browsers to track their activities?

Options:

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

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Questions 16

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Options:

A.

Lead field

B.

Contact field

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Questions 17

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Options:

A.

Unsubscribing from an email

B.

Printing an email

C.

Clicking a link in an email

D.

Opening an email

E.

Forwarding an email

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Questions 18

LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.

How could this goal be achieved?

Options:

A.

Create and publish an email template

B.

Create an email template draft

C.

Create an operational email

D.

Create a list email draft

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Questions 19

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.

When would the program send the email to the prospect?

Options:

A.

The email will send immediately.

B.

The email will not send.

C.

The email will send on Saturday at 10am.

D.

The email will send on Monday at 10am.

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Questions 20

Completion Actions are retroactive.

Options:

A.

True

B.

False

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Questions 21

How can a prospect's score be changed?

Options:

A.

Through automation rules.

B.

Through scoring model changes.

C.

Through completion actions.

D.

All of the above.

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Questions 22

What list email or email template report deliverability metric could indicate an unverified sending domain?

Options:

A.

Forward count

B.

Hard bounces

C.

Skimmed percentage

D.

Total queued

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Questions 23

By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Options:

A.

Case records

B.

Opportunity records

C.

Contact records

D.

Lead records

E.

Account records

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Questions 24

Identify the differences between default and custom roles.

Options:

A.

Default roles are included with Pardot

B.

Custom roles can be edited

C.

Default roles can be edited

D.

Default roles can be deleted

E.

Custom Roles can be created from scratch

F.

Custom roles can be created from a default role

G.

Default roles are included with Pardot

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Questions 25

If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Options:

A.

The information in Salesforce will override the information in Pardot

B.

The information in Pardot will override the information in Salesforce

C.

All information will be kept, which may result in two records for one person

D.

The differing information will be deleted from both Salesforce and Pardot, which may result in blank records

https://help.salesforce.com/articleView?id=pardot_default_prospect_field_mapping.htm &type=5

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Questions 26

What could cause standard sync actions from occurring?

Options:

A.

A large sync queue

B.

Connector is not verified or has become unverified

C.

Salesforce API limit has been reached

D.

All of the above

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Questions 27

False

19. Which of these are default user roles?

Options:

A.

Administrator

B.

Admin Vacation

C.

Marketing

D.

Sales Manager

E.

Sales Manager's Assistant

F.

Sales User

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Questions 28

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Options:

A.

Advanced Dynamic Content

B.

Pardot Activities Visualforce page

C.

Engagement History

D.

B2B Marketing Analytics

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Questions 29

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

Options:

A.

Refer to the Pardot recycle bin to see if the prospect was deleted.

B.

Check that the Pardot prospect has a value for the default field email address'.

C.

Refer to the list email send report to see if a suppression list was used.

D.

Determine if the prospect has a valid "Assigned User" to send the email from.

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Questions 30

What information cannot be displayed as a graph (line or bar) on the dashboard?

Options:

A.

Prospects Created

B.

Conversions

C.

Opportunities Created

D.

Opportunities Lost

E.

All Prospects

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Questions 31

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Options:

A.

Edit the scheduled email. select Wednesday for the new data, and save it

B.

Edit the engagement studio program, select Wednesday for the new data, and save

C.

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

D.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

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Questions 32

Which three variable tags can be used on layout templates for landing pages?

(Choose three answers.)

Options:

A.

%%description%%

B.

%%name%%

C.

%%tittle%%

D.

%%form%%

E.

%%content%%

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Questions 33

What are the daily system generated emails?

Options:

A.

Daily prospect activity emails (for all prospects)

B.

Daily prospect activity emails (for my prospects)

C.

Daily visitor activity emails

D.

Prospect assignment notification

E.

Daily prospect assignment emails

F.

Weekly search marketing email (sent on Mondays)

G.

Starred prospect activity alerts

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Questions 34

Form or Form Handler? I need to maintain my current lead flow.

Options:

A.

Form

B.

Form Handler

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Questions 35

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

Options:

A.

The Lead and Contact fields must have the same API name.

B.

The Pardot field must be mapped to the Salesforce field.

C.

The Lead and Contact fields must have the same Salesforce field label.

D.

The Pardot field must be a drop-down field.

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Questions 36

What is an ideal Click-Through Rate (CTR)?

Options:

A.

1%

B.

more than 5%

C.

more than 2%

D.

less than 1%

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Questions 37

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Options:

A.

Page action

B.

Custom redirect

C.

Campaign tracking code

D.

Landing page

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Questions 38

Completion actions only affect prospects not visitors?

Options:

A.

True

B.

False

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Questions 39

How many times can one automation rule match an individual prospect?

Options:

A.

2

B.

3

C.

1

D.

4

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Questions 40

A marketer receives a request to permanently delete a prospect from Pardot.

How does the marketer satisfy this request?

Options:

A.

The marketer archives the prospect, but cannot permanently delete their data.

B.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

C.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

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Questions 41

After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.

What will happen if the prospect is removed from the suppression list?

Options:

A.

The prospect will begin the engagement studio program again on step 1.

B.

The prospect will be also be removed from the recipient list of the program.

C.

The prospect will continue on the engagement studio program onto step 5.

D.

The prospect will continue on the engagement studio program onto step 6.

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Questions 42

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.

Which field type should they leverage?

Options:

A.

Multi-Select

B.

Checkbox

C.

Dropdown

D.

TextArea

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Questions 43

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

Options:

A.

3,000

B.

2,500

C.

4,000

D.

3,500

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Questions 44

What are 3 webinar connectors Pardot offers?

Options:

A.

WebEx

B.

Adobe Connect

C.

ReadyTalk

D.

GoTo Webinar

E.

AnyMeeting

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Questions 45

How do you use an automation rule to opt out prospects?

Options:

A.

Change prospect field value: 'Do Not Email' to 'Do Not Email

B.

You can't use an automation rule to opt-out prospects.

C.

Change prospect field value to Opt-out

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Questions 46

A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.

How should they accomplish this?

Options:

A.

Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the

recipient list when sending the email template.

B.

Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.

C.

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

D.

Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

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Questions 47

By default (using business accounts) Pardot creates new records as:

Options:

A.

Leads

B.

Contacts

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Questions 48

A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information.

What happens to the prospect?

Options:

A.

An error message is displayed on the form preventing the prospect from submitting

B.

A new prospect is created even though the prospect had previously been permanently deleted.

C.

No new prospect is created because the prospect had previously been permanently deleted.

D.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

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Questions 49

A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

Options:

A.

Create an automation rule based on product Name.

B.

Create a completion action based on Product Name.

C.

Create a dynamic list based on Product Name.

D.

Create a segmentation rule based on Product Name.

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Questions 50

A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.

How should the Marketing Manager accomplish this?

Options:

A.

Select General User for the Sender of the email

B.

Select Assigned User for the Sender of the email

C.

Select Account Owner for the Sender of the email

D.

Select Specified User for the Sender of the email

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Questions 51

How long does it take a drip program to start after unpausing it?

Options:

A.

Immediately

B.

Within 5 minutes

C.

Within one hour

D.

Within one business day

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Questions 52

What type of Information do rule step types look for in engagement studio programs?

Options:

A.

Prospect Interest

B.

Prospect behavior

C.

Prospect activity

D.

Prospect criteria

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Questions 53

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Options:

A.

Automation settings

B.

Scoring rules

C.

Prospect's Audits tab

D.

Lifecycle report

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Questions 54

A user needs to be able to import and export lists. What user role do you give them?

Options:

A.

Marketing

B.

Sales Manager

C.

Sales

D.

None of the above

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Questions 55

Which scenario would convert an anonymous visitor into an identified prospect?

Options:

A.

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

B.

Scanning the badge of someone who visited a booth at a recent event

C.

Submitting a Web2Lead form that is linked to Pardot via a form handler

D.

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

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Questions 56

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options:

A.

Create a special campaign to track pricing pageviews

B.

Create a Page Action set to Tag prospects as having viewed it and add them to a list

C.

Create a Form with a Completion Action to send a pricing sheet

D.

Create a Dynamic List based on page view to segment automatically

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Questions 57

What editions of Salesforce can sync with Pardot?

Options:

A.

Enterprise Edition and lower

B.

Standard Edition and higher

C.

Professional Edition and higher

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Questions 58

Which three activities would make a prospect active?

Choose 3 answers

Options:

A.

Sending an email to their assigned user

B.

Submitting a Pardot form

C.

Clicking on a custom redirect

D.

Opening a Pardot email

E.

visiting a Pardot-tracked page

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Questions 59

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Options:

A.

2

B.

10

C.

5

D.

0

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Questions 60

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?

Choose 3 answers

Options:

A.

Check the Profile tab to make sure the prospect has the right drip program profile.

B.

Check the Audits tab to see if the prospect was on the correct lists when the email was sent.

C.

Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

D.

Check the Overview tab to determine whether the prospect is unmailable.

E.

Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

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Questions 61

What is Lead Qualification?(select two)

Options:

A.

The process of determining when a prospect is ready for follow up from your sales team.

B.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

C.

The process of determining when a prospect is ready for follow up from your marketing team.

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Questions 62

What must be true for a Salesforce Opportunity to sync to Pardot?

Options:

A.

The Opportunity must have the "Pardot" record type.

B.

The Opportunity must be sourced by Pardot marketing activities.

C.

The Opportunity must have a Contact Role that is syncing to a prospect in Pardot

D.

The Opportunity must be created by a Sales user who is also a user in Pardot.

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Questions 63

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Options:

A.

Total Submissions

B.

Conversions

C.

Total clicks

D.

Unique Submissions

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Questions 64

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Options:

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

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Questions 65

What is the process to add a prospect who visits a pricing page to a list?

Options:

A.

Create a page action

B.

Create a segmentation rule

C.

Use a Tag

D.

Create an automation rule

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Questions 66

An administrator includes a link to a file on a web page that the company does not own on the company website.

How should they track the number of visitors who access this file?

Options:

A.

Page actions

B.

Pardot form

C.

Custom redirects

D.

Pardot tracking code

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Questions 67

Why is a reCAPTCHA displayed when I did not choose to display it?

Options:

A.

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

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Questions 68

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.

What insight does this report provide the template designer?

Options:

A.

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B.

High click rates indicates that the email subject line should be the focus of the email content.

C.

Low click rates encourage the user to optimize content or link placement in other email sends.

D.

High open rates indicates that prospects are interacting with the content.

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Questions 69

What do spam complaints refer to in an email report?

Options:

A.

The number of prospects who clicked the unsubscribe link

B.

The number of prospects who replied to the email to ask to be removed

C.

The number of prospects who opted out via the email preference center

D.

The number of prospects who marked an email as spam

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Questions 70

LenoxSoft has a Pardot form titled ''Request a Demo" on their external website.

Which Pardot report should they use to see how many views their form has received?

Options:

A.

Conversions Report

B.

Landing Page report

C.

Form Handler Report

D.

Form Report

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Questions 71

How could a visitor convert to a prospect?

Options:

A.

Download an eBook

B.

Open a Pardot email

C.

Submit a Pardot form

D.

Watch a video hosted in Wistia

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Questions 72

What is the best practice when users leave the company and have assigned prospects?

Options:

A.

Reassign all prospects in the CRM

B.

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

C.

Delete the user from Pardot

D.

All of the above

E.

A & B

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Questions 73

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Options:

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

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Exam Code: Pardot-Specialist
Exam Name: Salesforce Certified Pardot Specialist(SP23)
Last Update: May 5, 2024
Questions: 261

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