MCE Marketo Certified Expert Exam Questions and Answers

Establish a direct Opt-in process for all leads

Email leads who have been inactive for more than 6 months

Purge the database of inactive leads

Purchase lists from data vendors

Use a Smart Campaign to update non-standard values

Create a new custom field

Assign a default value to all new leads

Create static lists for each country

Stream cadence must be set.

Engagement score must be turned on.

The engagement program stream must be activated.

Archived content must be shown.

Use Mark Input to display the abbreviation while storing the full state

Store the full state in “Stored Value” and the abbreviation in “Display Value” on the form field settings

Store the full state in “Display Value” and the abbreviation in “Stored Value” on the form field settings

Use Mark Input to display the full state value while storing the abbreviation

Date of Activity

Both a and c

Sent Date

Created Date

Behavioral Scoring folder

Lead Scoring folder

z_Archive folder

Active Lead Scoring Model program

A lead can exist in multiple segments within the same segmentation.

Smart lists can only generate information on the lead for the past 90 days.

A lead can exist in multiple smart lists.

Snippets can be dynamically changed based on segmentation.

Snippets are created from smart lists.

Use a Trigger Campaign to Send Alert

Use a Trigger Campaign to Send Email

Create a Lead Performance report for sales

Change the Lead Score for the lead