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Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud Consultant Exam (WI23) Questions and Answers

Questions 4

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

Options:

A.

Number of brands/geographies which NTO operates

B.

Number of Sales Cloud sandboxes

C.

If testing/development business unit($) is required

D.

If data/content needs to be segregated between brands/geographies

E.

Number of Marketing Cloud users.

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Questions 5

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.

Which configuration should be utilized for the API user created in Marketing Cloud?

Options:

A.

API User checkbox is selected, no roles are assigned to user.

B.

API User checkbox is selected

Administrator & Marketing Cloud Administrator roles are applied.

C.

API User checkbox is deselected, Marketing Cloud Viewer role is applied.

D.

API User checkbox is deselected, all available roles are assigned to user.

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Questions 6

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Options:

A.

Select "Use separate 'Subscription Center' for this business unit" in Settings

B.

Create attributes for each child business unit in "Profile Management" to record unsubscribes

C.

Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

D.

Select "Subscribers will be unsubscribed from this business unity only" in Settings

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Questions 7

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.

Which three considerations should be made before implementing MobileConnect?

Choose 3 answers

Options:

A.

Long and Short Codes are not available for all countries.

B.

NTO would be charged by mobile operators directly for messages.

C.

Inbound messaging only works with local Long or Short Codes.

D.

Not all countries are supported by MobileConnect.

E.

Opting in for messages can only be done via inbound message.

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Questions 8

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

Options:

A.

Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

B.

Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C.

Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D.

Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

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Questions 9

A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.

Which two data views would they use to achieve this?

Choose 2 answers

Options:

A.

_Complaint

B.

_Subscribers

C.

_Unsubscribe

D.

_BusinessUnitUnsubscribes

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Questions 10

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.

How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

Options:

A.

Ask the content team to create more images in order to diversify the asset pool.

B.

Set a Fallback Asset.

C.

Utilize Einstein Engagement Frequency to send the emails less often.

D.

Set Fatigue Rules for the product Asset Classes.

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Questions 11

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.

NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.

Which solution ts appropriate in this situation?

Options:

A.

Split the existing activities into two separate automations.

B.

Implement a Wait Activity to wait until the data extension is populated with records.

C.

Place a Verification Activity between the import and SQL Query activity.

D.

Write a custom SSJS script to

E.

validate the row count of the staging data extension and send a notification email.

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Questions 12

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

Options:

A.

Refresh Mobile Filtered List and Outbound Send

B.

Import Mobile Contacts and Outbound Send

C.

Refresh Mobile Filtered List and Send SMS

D.

Import Mobile Contacts and Send SMS

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Questions 13

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?

Options:

A.

All Subscribers, since these are synchronized in real time

B.

Import from Salesforce Report in Automation Studio

C.

Event Data from the Entry Event in Journey Builder

D.

Synchronized Data Extensions with a filter

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Questions 14

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.

What additional configuration changes should they make?

Options:

A.

Configure Multi-Org settings to account for two production instances in Setup.

B.

Rename and delete sandbox synchronized data extensions before connecting.

C.

Remove existing user mappings, attribute mappings, and tracking subscriptions.

D.

Update query activities that reference the synchronized data extensions.

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Questions 15

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

Options:

A.

A field of Locale type containing the country code

B.

A field of Text type containing the country code plus mobile number

C.

A field of Locale type containing the locale code

D.

A field of Phone type containing the mobile number

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Questions 16

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

Options:

A.

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B.

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C.

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D.

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

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Questions 17

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.

How should they accomplish this task?

Options:

A.

Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

B.

Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

C.

Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

D.

Create and send to a sendable data extension containing those needed fields using a query activity.

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Questions 18

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

Options:

A.

A common field like Physical Address for Contact Key.

B.

A number field such as subscriber's phone number for Contact Key.

C.

An email address for Contact Key.

D.

A GUID or another generated ID for Contact Key.

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Questions 19

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.

Which solution should the consultant recommend?

Options:

A.

Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML

B.

Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

C.

Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

D.

Upload data files to Marketing Cloud using SFTP instead of FTP

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Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (WI23)
Last Update: Mar 23, 2023
Questions: 129

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