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Marketing-Cloud-Administrator Salesforce Certified Marketing Cloud Administrator (WI23) Questions and Answers

Questions 4

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Options:

A.

Select ‘Identity Verification’

B.

Select ‘Enable Audit Trail Data Collection’

C.

Deselect ‘Exclude API Users From Password Expiration’

D.

Deselect ‘Enable Username and Password for Web Services’

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Questions 5

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

How should NTO create a new user to fill in?

Options:

A.

Delete the campaign manager's user and create a new user

B.

Disable the campaign manager's user and create a new user

C.

Transfer the campaign manager's permissions to a new user

D.

Deactivate the campaign manager's license and assign it to the new user

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Questions 6

Which activity should be used for multivariate content testing within Journey Builder?

Options:

A.

Engagement Split

B.

Random Split

C.

Content Split

D.

Decision Split

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Questions 7

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

Options:

A.

Select one of the Predictive Algorithms then click Deploy

B.

Click Deploy and results are available immediately

C.

Select the channels (Emails, Push, SMS) to report on then click Activate

D.

Click Activate and wait for an email notification

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Questions 8

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

Options:

A.

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

C.

IP ramp -up can be bypassed, given their historical lack of deliverability issues.

D.

IP ramp -up is important to establish a positive sender reputation.

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Questions 9

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.

Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

Options:

A.

Bitly URL Shortener

B.

Facebook ad manager

C.

Login detail for each social media account

D.

Google URL shortner

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Questions 10

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.

Which policies could the Marketing Cloud admin configure in Setup7

Options:

A.

Minimum Password Length, Password Complexity, Password History, Expiration Period

B.

Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions

C.

Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions

D.

Maximum Password Length, Password Complexity, Unique Password, Expiration Period

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Questions 11

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

Options:

A.

AMPscript conditional against the Gender field

B.

AMPscriptlookupRows functions

C.

A/B Test content type

D.

Dynamic Content Wizard

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Questions 12

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?

Choose 2 answers

Options:

A.

Time Between Send and Engagement

B.

Email Performance by Device

C.

Email Sending Performance Report

D.

Deliverability Complaint Rate

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Questions 13

Northern Trail Outfitters wants to set up their Send Log data extension

Which three considerations should be made for long term success?

Choose 3 answers

Options:

A.

Apply an appropriately-scoped Data Retention period

B.

Add custom fields not included in the Send Log Template

C.

Log attribute data necessary for auditing communications

D.

Log all variable data captured in emails at send time

E.

Set the period to a fixed date in the Data Retention Policy

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Questions 14

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

Which report should be used?

Options:

A.

Dynamic Content for Triggered Sends

B.

Sends Account Send Summary

C.

Impression Tracking for Triggered Sends

D.

Email Performance by Attribute

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Questions 15

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.

Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

Options:

A.

Soft

B.

Technical

C.

Block

D.

Hard

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Questions 16

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access

How should the Marketing Cloud admin ensure users have access?

Options:

A.

Choose Public App Integration during the installation

B.

Install App-appropriate business units for expanded access

C.

License all appropriate users within the installed package

D.

Configure the API Integration to allow all users access

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Questions 17

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Options:

A.

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C.

Create three distinct Attribute Groups that link each data extension directly to Contacts.

D.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

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Questions 18

Which two statements are correct about Send Logging?

Choose 2 answers

Options:

A.

Send Log data extensions are archived automatically based on retention settings.

B.

AMPscript can be used to pull data from Send Logs for use within emails.

C.

SQL Query Activities can reference Send Logs in combination with system data views.

D.

A business unit can support up to three Send Logs.

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Questions 19

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends

• Delivery Rate

• Overall Bounce Rate

• Block Bounce Rate

• Open Rate

• Click Rate

• Complaint Rate

• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Options:

A.

Campaign Email Tracking Report

B.

Email Performance Over Time Report

C.

Email Send Report

D.

Account Send Summary Report

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Questions 20

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue ID...).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder?

Choose 2 answers.

Options:

A.

Customer Data

B.

Event Registration

C.

Venue Details

D.

Payment Details

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Questions 21

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

How should the rest of the business units be organized?

Options:

A.

Create child business units for each brand and nest another level of child business units for GEOs.

B.

Create and apply folders with naming conventions in the current account to keep track of brand assets.

C.

Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

D.

Create one child business unit for the other brands to share but apply folders and naming conventions.

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Questions 22

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Options:

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

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Questions 23

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

Options:

A.

Open and click activity are tracked in either version.

B.

The email will avoid detection by various SPAM filters.

C.

An auto-generated text version will be sent with your HTML email.

D.

A custom text version will be sent with your HTML email.

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Questions 24

A Marketing manager requests to receive an email, once a week, with high-level

metrics in a standard format. Specifically the manager wants to know how many emails

were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete the request?

Options:

A.

Automation Studio: Create a Report Activity to run every seven days.

B.

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

C.

Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

D.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

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Exam Name: Salesforce Certified Marketing Cloud Administrator (WI23)
Last Update: Mar 24, 2023
Questions: 165

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