Creating or marking an opportunity as lost will result in the change of a prospect's score
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
What must be created using the classic email builder in order to send an autoresponder?
A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?
What does a marketing user have access to in Marketing Cloud Account Engagement?
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
How should a user understand how many prospects are currently waiting on a step in an engagement program?
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?
A marketer has 4,000 total prospects in their account:
• 3,000 of which are opted in
• 500 of which are opted out
• 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
Form or Form Handler? I want to use progressive profiling to personalize my form.
Form or Form Handler? I want to use progressive profiling to personalize my form.
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
What information cannot be displayed as a graph (line or bar) on the dashboard?
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
What should you do when multiple users are editing an email template at the same time?
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
Where on a prospect record would you look to see if a prospect had registered for a webinar?
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
What HML merge field should be included in an email to allow prospects to manage their email preferences?
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.
What will happen if the prospect is removed from the suppression list?
A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
• https://www.tenoxsoft.eom/products/A
• haps://www.tenoxsoft.con-i/products/B
• https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?
You want to export a list of prospects, but you only need the default fields. What can you use?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
What is needed for a page action to trigger for a prospect visiting a high value web page?
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers