Weekend Special Limited Time 65% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: netbudy65

Marketing-Cloud-Account-Engagement-Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Questions and Answers

Questions 4

Creating or marking an opportunity as lost will result in the change of a prospect's score

Options:

A.

True

B.

False

Buy Now
Questions 5

What are the daily system generated emails?

Options:

A.

Daily prospect activity emails (for all prospects)

B.

Daily prospect activity emails (for my prospects)

C.

Daily visitor activity emails

D.

Prospect assignment notification

E.

Daily prospect assignment emails

F.

Weekly search marketing email (sent on Mondays)

G.

Starred prospect activity alerts

Buy Now
Questions 6

When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

Options:

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

Buy Now
Questions 7

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

Options:

A.

An email template's metrics do not change after the template is used one time.

B.

Email Template A should have been deleted after creating the copy.

C.

The metrics would be attributed to Email Template B.

D.

The user should have made Email Template A the primary template.

Buy Now
Questions 8

A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.

Which two characteristics must be true of that list?

Choose 2 answers

Options:

A.

It is a Static List

B.

It is a Dynamic List

C.

It is a CRM Visible List

D.

It is a Public List

Buy Now
Questions 9

What must be created using the classic email builder in order to send an autoresponder?

Options:

A.

Test email

B.

One-to-one email

C.

Email template

D.

List email

Buy Now
Questions 10

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.

What action will occur in Marketing Cloud Account Engagement?

Options:

A.

A new visitor record will be created.

B.

A new Account will be created.

C.

No new record will be created.

D.

A new prospect record will be created.

Buy Now
Questions 11

What does a marketing user have access to in Marketing Cloud Account Engagement?

Options:

A.

Can see users and groups

B.

Creating new lists, forms, landing pages and send list emails.

C.

Prospect management

D.

Can only import prospects

E.

None of the above

Buy Now
Questions 12

Rules, Form completion actions, and more.

What are 3 social posting connectors Marketing Cloud Account Engagement offers?

Options:

A.

Twitter

B.

Instagram

C.

Facebook

D.

LinkedIn

E.

Snapchat

Buy Now
Questions 13

A marketer needs to create a new field for a Marketing Cloud Account Engagement form.

Which statement accurately describes how to create the new field?

Options:

A.

The field Is created and added to the form in Engagement Studio.

B.

The field is created as a custom prospect field in the form editor.

C.

The field is created as a custom prospect field on the Prospect Fields page.

D.

The field Is created as a default account field in the form editor.

Buy Now
Questions 14

Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers

Options:

A.

Submitting a form

B.

Opening an email

C.

Clicking a custom redirect

D.

Unsubscribing from email

Buy Now
Questions 15

How can you set a prospect's first touch campaign?

Options:

A.

Using automation rules.

B.

Using completion actions

C.

None of the above

D.

Using segmentation rules.

Buy Now
Questions 16

What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

Options:

A.

Update the conversion field in Google Analytics.

B.

Sync prospects with Google AdWords.

C.

Send emails to prospects from Gmail.

D.

Append UTM parameters to a prospect record.

Buy Now
Questions 17

How often does Marketing Cloud Account Engagement sync with Salesforce?

Options:

A.

5 minutes

B.

Real time

C.

10 minutes

D.

30 minutes

Buy Now
Questions 18

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

Options:

A.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

B.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

C.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

D.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Buy Now
Questions 19

What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

Options:

A.

The Marketing Cloud Account Engagement sync checkbox is checked

B.

The first and last name fields are not empty

C.

The Marketing Cloud Account Engagement URL field is not empty

D.

The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"

Buy Now
Questions 20

How should a user understand how many prospects are currently waiting on a step in an engagement program?

Options:

A.

Download the report of the program.

B.

Click on the step to view its report card.

C.

Look at the tooltip above that step.

D.

Pause the program and edit the step.

Buy Now
Questions 21

Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

Options:

A.

Page action

B.

Custom redirect

C.

Campaign tracking code

D.

Landing page

Buy Now
Questions 22

What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Options:

A.

Use a dynamic list.

B.

Use a completion action.

C.

Use an automation rule.

D.

Use a segmentation rule.

Buy Now
Questions 23

How can a Prospects score be changed?

Options:

A.

Segmentation rule

B.

Profile

C.

Completion Actions

D.

Manually

Buy Now
Questions 24

Which two capabilities are true for completion actions? Choose 2 answers

Options:

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

Buy Now
Questions 25

When are visitors converted to prospects?

Options:

A.

When they run through completion actions

B.

When an automation rule runs

C.

When a prospect fills out a form or form handler

D.

When the prospect visits a Marketing Cloud Account Engagement landing page

Buy Now
Questions 26

What is a capability of a completion action?

Options:

A.

Send a list email to a prospect

B.

Remove a prospect from a list

C.

Increase a prospect's grade

D.

Adjust a prospect's account field

Buy Now
Questions 27

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

Options:

A.

Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.

B.

Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.

C.

Refer to the list email send report to see if a suppression list was used.

D.

Determine if the prospect has a valid "Assigned User" to send the email from.

Buy Now
Questions 28

A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.

What Is the recommended way to accomplish this?

Options:

A.

Upload the whitepaper PDF as a content block and attach It to the email.

B.

Upload the whitepaper PDF as a content file and link to it in the body of the email.

C.

Upload the whitepaper PDF as a content file and attach it to the email.

D.

Upload the whitepaper PDF as a content block and link to It In the body of the email.

Buy Now
Questions 29

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

Options:

A.

3,000

B.

2,500

C.

4,000

D.

3,500

Buy Now
Questions 30

How long does it take a drip program to start after unpausing it?

Options:

A.

Immediately

B.

Within 5 minutes

C.

Within one hour

D.

Within one business day

Buy Now
Questions 31

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

Buy Now
Questions 32

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

Buy Now
Questions 33

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

A.

Lifecycle and Profile

B.

Activities and Audits

C.

Activities and Lifecycle

D.

Profile and Audits

Buy Now
Questions 34

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Choose one answer

Options:

A.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

B.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

C.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

D.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Buy Now
Questions 35

When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.

Options:

A.

True

B.

False

Buy Now
Questions 36

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

Options:

A.

Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

B.

No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.

C.

Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

D.

No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.

Buy Now
Questions 37

A user is creating an automation rule and isn't certain that they have the correct criteria in use.

What Is the best way for the user to test that the criteria only matches the intended prospects?

Options:

A.

Run the rule to see who matches and change criteria If needed.

B.

Pull a Salesforce report of the same criteria and view results.

C.

Use the preview matches feature before running the rule.

D.

Resume the rule and use the undo action feature if necessary.

Buy Now
Questions 38

What information cannot be displayed as a graph (line or bar) on the dashboard?

Options:

A.

Prospects Created

B.

Conversions

C.

Opportunities Created

D.

Opportunities Lost

E.

All Prospects

Buy Now
Questions 39

Arrange the steps to Access a Prospect Record:

Options:

A.

Select Prospect

B.

Mouseover Prospects

C.

Click Prospect List

D.

A B C

E.

A C B

F.

B C A

G.

C A B

Buy Now
Questions 40

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

Options:

A.

Marketing Cloud Account Engagement only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Buy Now
Questions 41

What should you do when multiple users are editing an email template at the same time?

Options:

A.

Multiple users cannot edit the same email template at the same time

B.

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

C.

Update the same draft at the same time since the system will recognize updates made by both users

D.

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

Buy Now
Questions 42

How many times does a segmentation rule run?

Options:

A.

Continuously, whenever new prospects are created.

B.

Up to five times., as long as the user enables the repeat setting.

C.

As many times as the user specifies when they create the rule.

D.

Once, as soon as the user completes the rule creation process.

Buy Now
Questions 43

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Options:

A.

The Dashboard

B.

The Sent Emails Page

C.

The System Preferences Page

D.

Admin-Domain Management

Buy Now
Questions 44

Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)

Options:

A.

When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.

B.

When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.

C.

When prospects are added to a static list.

D.

When a profile is associated with the prospects.

Buy Now
Questions 45

An engagement studio action step is scheduled to send an email on March 20th.

What should happen to the prospects who reach this step after that scheduled day?

Options:

A.

A prospect arriving after the send date will remain on the step until a new send date is set

B.

A prospect arriving after the send date will skip the Send Email step.

C.

A Prospect arriving after the send date will be removed from the program.

D.

A Prospect arriving after the send date will be sent the email.

Buy Now
Questions 46

Where on a prospect record would you look to see if a prospect had registered for a webinar?

Options:

A.

Contents

B.

Insights

C.

Prospect Activities

D.

Custom Fields

Buy Now
Questions 47

Why should you set a form to Always Display?

Options:

A.

To always show the form when someone returns to the page.

B.

To get a higher form conversion rate

C.

To prevent spammers from filling out the form

D.

To ensure the prospect gets scored and graded.

Buy Now
Questions 48

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

Options:

A.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

B.

The prospects remain on the list, but are NOT added to the program until the next day.

C.

The prospects are added to the program, but wait for a user to manually select them to process.

D.

The prospects are added to the program and automatically start processing through the program.

Buy Now
Questions 49

A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.

A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.

What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

Options:

A.

Prospects will re-enter the program after waiting another 90 days.

B.

Prospects will re-enter the program immediately.

C.

Prospects will remain ineligible to re-enter the

program.

D.

Prospects will NOT re-enter the program until

manually approved to re-enter.

Buy Now
Questions 50

What is a good default sales ready lead score?

Options:

A.

75

B.

50

C.

200

D.

100

Buy Now
Questions 51

Does an automation rule ever match a prospect more than once?

Options:

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Buy Now
Questions 52

What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

Options:

A.

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

B.

The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

C.

The wait time is paused and the prospect will immediately process to next step when program resumes.

D.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

Buy Now
Questions 53

Why is a reCAPTCHA displayed when I did not choose to display it?

Options:

A.

At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B.

At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Buy Now
Questions 54

What is a behavior of conditional completion actions?

Options:

A.

Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.

B.

Only one conditional group can be added per asset.

C.

Both standard and conditional completion actions can be used on the same asset.

D.

Conditional actions only execute the first time the prospect who matches the criteria takes the action.

Buy Now
Questions 55

A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.

Which three things will affect the prospect records based on these activities? (Choose three answers.)

Options:

A.

Bob’s prospect record will have a tag of “clicked” applied to it.

B.

Bob’s prospect record will show him clicking on the link and filling out the form.

C.

Kate’s prospect record will show her clicking on the link and filling out the form.

D.

Kate’s prospect record will have a tag of “clicked” applied to it.

E.

Bob’s visitor record will have a tag of “clicked” applied to it.

Buy Now
Questions 56

What is the process to add a prospect who visits a pricing page to a list?

Options:

A.

Create a page action

B.

Create a segmentation rule

C.

Use a Tag

D.

Create an automation rule

Buy Now
Questions 57

Administrators can reset passwords for users

Options:

A.

True

B.

False

Buy Now
Questions 58

A new automation rule is created.

What action is required for prospects to begin matching that automation rule?

Options:

A.

Resume the rule after saving

B.

Sava the rule without any additional action

C.

Schedule the rule to run before saving it

D.

Preview the rule before saving it

Buy Now
Questions 59

How can you ensure your email doesn't get stuck in spam?

Options:

A.

Create clear calls-to-action

B.

Create mobile-friendly version of the email

C.

Create a text version of the email

D.

Remove the unsubscribe from the email

E.

Add domain keys and SPF

Buy Now
Questions 60

Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

Options:

A.

Manually editing the Opportunity In Marketing Cloud Account Engagement

B.

Referencing the Opportunity in automation rules

C.

Viewing the Opportunity in Opportunity Reports

D.

Manually deleting the Opportunity in Marketing Cloud Account Engagement

Buy Now
Questions 61

What HML merge field should be included in an email to allow prospects to manage their email preferences?

Options:

A.

{{Unsubscribe}} or {{EmailPreferenceCenter}}

B.

{{OptOut}} or [{EmailPreferenceCenter}}

C.

{{OptOut}} or {{ReportSpam}}

D.

{{Unsubscribe}} or {{Opt_Out}}

Buy Now
Questions 62

A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.

Which three things will happen to the prospect? (Choose three answers.)

Options:

A.

The prospect activities will show that the form was successfully completed.

B.

The prospect will be added to the list.

C.

The prospect activities will show that the custom redirect was clicked.

D.

The prospect will be tagged.

E.

The newly converted prospect will NOT be affected because it was their first submission.

Buy Now
Questions 63

If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?

Options:

A.

Lead field

B.

Contact field

Buy Now
Questions 64

How can a visitor convert to a prospect?

Options:

A.

Viewing an embedded form

B.

Visiting a tracked website

C.

Submitting a form on a landing page

D.

Receiving a marketing email

Buy Now
Questions 65

After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.

What will happen if the prospect is removed from the suppression list?

Options:

A.

The prospect will begin the engagement studio program again on step 1.

B.

The prospect will be also be removed from the recipient list of the program.

C.

The prospect will continue on the engagement studio program onto step 5.

D.

The prospect will continue on the engagement studio program onto step 6.

Buy Now
Questions 66

Form or Form Handler? I need to maintain my current lead flow.

Options:

A.

Form

B.

Form Handler

Buy Now
Questions 67

A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?

Choose 2 answers

Options:

A.

Landing pages

B.

Form handlers

C.

Forms

D.

Social posts

Buy Now
Questions 68

What would make the Salesforce connector become unverified?

Options:

A.

The Salesforce account has reached the limit of the number of lead or contact records that could be created

B.

The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created

C.

The connector user's Marketing Cloud Account Engagement password was changed

D.

The connector user's Salesforce password was changed

Buy Now
Questions 69

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

Options:

A.

List membership

B.

Email open

C.

Custom redirect click

D.

File download

E.

Prospect grade

Buy Now
Questions 70

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

• https://www.tenoxsoft.eom/products/A

• haps://www.tenoxsoft.con-i/products/B

• https://www.lenoxsoft.eom/pfodocts/C

What is the recommended way for the user to accomplish this?

Options:

A.

Create one page action with comma-separated URLs.

B.

Set the page action URL as https://www.lenoxsoft.com/products/B

C.

Create three separate page actions, one for each URL.

D.

Set the page as a priority page in Marketing Cloud Account Engagement.

Buy Now
Questions 71

A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.

Which two Marketing Cloud Account Engagement form actions would accomplish this?

Choose 2 answers

Options:

A.

Enable HTTPS

B.

Honeypot Technique

C.

Dependent Fields

D.

reCaptcha

Buy Now
Questions 72

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Options:

A.

True

B.

False

Buy Now
Questions 73

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?

Options:

A.

Marketing Cloud Account Engagement Score 6* lifecycle Stage

B.

Prospect Audit & Profile

C.

Engagement Studio & Lists

D.

Marketing Cloud Account Engagement Score & Grade

Buy Now
Questions 74

Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

Options:

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

Buy Now
Questions 75

What does the Data.com connector allow you to do?

Options:

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

Buy Now
Questions 76

The baseline grade will show on the prospect profile at all times.

Options:

A.

True

B.

False

Buy Now
Questions 77

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.

In which scenario would a prospect be able to receive the emails in the program?

Options:

A.

The prospect is marked as optad out.

B.

The prospect is removed from the recipient list

C.

The prospect is removed from the suppression list

D.

The prospect is removed from both the suppression list and the recipient list.

Buy Now
Questions 78

A form uses an autoresponder email.

In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

Options:

A.

Form report

B.

Email Template report

C.

List Email report

D.

Autoresponder report

Buy Now
Questions 79

A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.

Which feature should they use?

Options:

A.

Progressive Profiling

B.

Always display even if previously completed

C.

reCaptcha

D.

Dependent Fields

Buy Now
Questions 80

Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Options:

A.

True

B.

False

Buy Now
Questions 81

In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?

Choose 2 answers

Options:

A.

Shared CRM ID

B.

Shared Assigned User ID

C.

Shared email address

D.

Shared tracking pixel

Buy Now
Questions 82

None of the above

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

Options:

A.

True

B.

False

Buy Now
Questions 83

Identify three webinar connectors for Marketing Cloud Account Engagement

Options:

A.

ReadyTalk, GoTo Webinar, WebEx

B.

WebEx, JoinMe, GoTo Webinar

C.

Zoho, WebEx, ReadyTalk

D.

Adobe Connect, Lync, BlueJeans

Buy Now
Questions 84

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.

What action would occur in Marketing Cloud Account Engagement?

Options:

A.

No new visitor record will be created.

B.

A new prospect record will be created.

C.

A new account will be created.

D.

No new prospect will be created.

Buy Now
Questions 85

You want to export a list of prospects, but you only need the default fields. What can you use?

Options:

A.

Use the Simple Export option

B.

Use the Express Export option

C.

Copy and paste the information from the Prospect table into Excel.

D.

You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

Buy Now
Questions 86

By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Options:

A.

Leads

B.

Contacts

Buy Now
Questions 87

What is needed for a page action to trigger for a prospect visiting a high value web page?

Options:

A.

Create an automation rule based on the specific webpage.

B.

Add a completion action on the landing page.

C.

Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

D.

Adding a page action on the form.

Buy Now
Questions 88

What does the gear icon on the prospect list allow you to do?

Options:

A.

Copy

B.

Assign

C.

Delete

D.

Edit

Buy Now
Questions 89

When do prospects sync to your CRM?

Options:

A.

When the prospect fills out a form on a landing page

B.

When a prospect has been assigned to a user or queue.

C.

When the prospect has a lead score greater than 50

D.

When the prospect visits a landing page

E.

When a prospect is created manually in the Marketing Cloud Account Engagement database.

Buy Now
Questions 90

A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.

What are three ways the Marketing Manager can create a new prospect?

Choose 3 answers

Options:

A.

Click the "Send to Account Engagement" button on a Salesforce Lead.

B.

Manually add a prospect in Marketing Cloud Account Engagement.

C.

Import a .CSV file with the prospect's email address.

D.

Set up an automation rule that creates prospects.

E.

Add a completion action to assign to a user.

Buy Now
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201)
Last Update: Oct 16, 2025
Questions: 297

PDF + Testing Engine

$140

Testing Engine

$105

PDF (Q&A)

$90