Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

Move all users to Salesforce Lightning

Purchase separate Marketing Cloud Account Engagement accounts

Enable "Business Unit'connector setting

Use the Marketing Cloud Account Engagement Lightning App

Build dynamic lists respectively based off of those form submissions.

Add a form completion action to add prospects to the right Salesforce campaign.

Track downloads in the form reports and build different lists for all submissions.

Add a form completion action to apply a tag with the name of the piece of content.

Prospects with invalid emails are sent an autoresponder requesting email verification.

Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Using the data format drop-down, set the email validation option at the form level.

Send the content via an autoresponder email with a link to download the content.

Einstein Lead Score

Einstein Campaign Insights

Marketing Cloud Account Engagement Business Units

Einstein Behavior Scoring

10 minutes

2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

1 hour

4 hours

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has 'Read' permission to the custom object

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Customized 'Display in Table' values when configuring fields

The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

The Dedicated IP address was not warmed up appropriately before the email was scheduled.

The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.

Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.

Survey Monkey

Youtube

GoToWebinar

Olark

Primary - Campaign Source Attribution

B, Einstein Attribution

Account-to-Opportunity Matching

First Touch Model

Opportunity

Case

Contract

User

YouTube

Wistia

Vimeo

Dailymotion

Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.

Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

True

False

Disable open tracking within account settings.

Only send emails to prospects who do not use Apple Mail.

Enable visitor filters for all customers so opens are not tracked.

A Use the Open Rules Audit to remove opens as criteria in their automations.

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

A-Z (25)

A-C (3)

10

A/B (2)

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

Set the intern up in the Default 'Marketing' User Role

Set the intern up in the Default 'Marketing Intern' User Role

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

Marketing data sharing rules on contact roles

Marketing data sharing rules on accounts

Marketing data sharing rules on opportunities

Marketing data sharing rules on prospects

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

You can the filter by IP

You can filter by a hostname

You can filter by a hostname wildcard

You can't filter your own company IP

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Edit the completion action on the form to only add to the list if the email address is valid.

Use the list to send a permission pass email and remove all hard bounces.

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership

Prospects at the bottom of the funnel — actively deciding between vendors.

Prospects at the top of the funnel — newly sourced from a tradeshow.

Prospects at the middle of the funnel — interacting with blog content only.

Prospects who have transitioned out of the funnel — with a recently closed deal.

D

A+

A

F-

F

Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Configure the Salesforce custom object to relate to th< account, lead, or contact

Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value

Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

You can add up to 25 variations of content

You can base variations on Scoring Categories

You can add dynamic content to web pages

You can use dynamic content in subject lines

The code is generated from a Salesforce campaign

Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

Cookies will always expire after 10 years

Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

You can define a page to be a priority page to highlight the activity to Sales reps and other users.

It is possible to use URL wildcard by adding * to the end of the URL.

You cannot use auto responder emails with page actions.

You cannot set the prospect's source campaign with page actions.

You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

You can create and sync a custom object from any object in Salesforce

You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

Send daily prospect activity emails (for my prospects)

Send daily prospect activity emails (for all prospects)

Send daily prospect assignment emails

Send daily visitor activity emails

Send an email when a prospect is assigned

Send starred prospect activity alerts

Send weekly search marketing email (sent on Mondays)

5 minutes

1 hour

2 minutes

10 minutes

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to

remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have

viewed landing page > User exports both lists and compares.

Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

You can create as many Social Posting connectors as you want

One each type

Many but only one type

You can't use any Social Posting connector

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

Import and merge existing records from all systems to Marketing Cloud Account Engagement

Import and merge existing records from all systems to Salesforce

Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

The "Analytics View Only Embedded App" permission set license

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Dynamic List

Test List

Static or Dynamic list

Static List

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

LenoxSoft added location based criteria

LenoxSoft must add prospect to a dynamic list

LenoxSoft uses location based scoring categories .

No limits at all

All editions have 10 000 API limit

Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Export the submission report & Import

Run completion Action on form Request a demo with action assign to user

Run completion Action on form Request a demo with action notify Admin

Run an automation rule to assign based on the « Request demo » Submission & prospect status field

Add completion actions to the form: add to list and assign to user > add the list as the recipient list

in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an

engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

True

False

True

False

True

False

Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

Salesforce Engage is not supported for Salesforce sandbox accounts

Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

You can use Salesforce Engage with Gmail by downloading an extension

User Notifications

Social Posts

Dynamic Content

User Signatures

Email Templates

Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Create new content for the paid search ads that direct to the home page.

Place additional navigation on the LenoxSoft home page.

Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

Twitter

Facebook

CD Linkedln

AddThis

FullContact

Associate visitor activity to a prospect on form submission.

Track the prospect's click path through the website's content.

Capture complete demographic information about an anonymous visitor.

Trigger page actions to occur when a prospect visits a certain URL.

Automatically remove prospects from the program when an email reply trigger is met.

Increase the wait time on the Email send action steps.

Set the Engagement Studio program to repeat every 10 days.

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

The administrator has not published the Email Template from a draft.

The administrator does not have folder permissions to the email template folder.

The administrator does not have folder permissions to the Engagement Program.

The administrator has not selected a sender for the Email Template.

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The %%content%% variable tag in the layout template code was missing.

The form HTML embed code in the layout template code was not used.

Kiosk/Data Entry Mode

ReCAPTCHA

"Not you?" Link

Progressive Profiling

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Don't use false or misleading header information

Don't use deceptive subject lines

Identify the message as an ad

Tell recipients where you're located

Tell recipients how to opt out of receiving future email from you

Honor opt-out requests promptly

Monitor what others are doing on your behalf

Automation rule and user queue

Automation rule and user group

Form completion action and user queue

Form completion action and user group

They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

Create a new automation rule.

Create a new segmentation rule.

Add a completion action to the form the prospects completed to register for the webinar.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

CNAME > Email Authentication > Email templates > Lists > Engagement program

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

Use Salesforce's value

Use Marketing Cloud Account Engagement's value

Use the most recently updated record

All of the above

Marketing Cloud Account Engagement Engagement Program

Salesforce Queue

Marketing Cloud Account Engagement Automation Rule

Marketing Cloud Account Engagement Static List

Marketing Cloud Account Engagement Marketing Campaign

Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

Add to Salesforce campaign

Assign prospect to queue

Assign prospect via Salesforce active assignment rule

Create a Salesforce event

Delete a Salesforce task

Create a form with a Completion Action to send a pricing sheet.

Create a Dynamic List based on page view to segment automatically

Create a special campaign to track pricing page views.

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

Text

Number

Email

Phone

Email with valid mail server

Email not from ISPs and free email providers

Date

Sales Manager

Marketing

Administrator

Sales User

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

The prospects were set to "true" for opted out and set to "false" for do not email.

The prospects were on a suppression list used on the operational list email send.

The prospects are opted out of the list used on the operational list email send.

The prospects were set to "false" for opted out and set to "true" for do not email.

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

True

False