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Data-Cloud-Consultant Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Questions 4

A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?

Options:

A.

Profile ExplorerandQuery Editor

B.

Data ExplorerandActions

C.

Identity ResolutionandQuery API

D.

Data ActionsandQuery API

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Questions 5

Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data 360 Consultant use to meet this requirement?

Options:

A.

Segment on the Individual DMO

B.

Segment on a calculated insight based on Sales Orders

C.

Segment on the Sales Order DMO

D.

Segment on the Unified Individual DMO

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Questions 6

A Data 360 Consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?

Options:

A.

The target field will only hold the time part and ignore the date part.

B.

The target field will throw an error and store null values.

C.

The target field will only hold the date part and ignore the time part.

D.

The target field will be able to hold both types of values.

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Questions 7

A Data 360 Consultant wants to activate a segment on the Unified Individual object. Which steps are required from ingestion to activation?

Options:

A.

Data > Data Lake Object > Identity ResolutionandUnification > Segmentation > Activation

B.

Data > Data Lake Object > Map to Data Model Object > Activation

C.

Data > Data Lake Object > Map to Data Model Object > Identity ResolutionandUnification > Segmentation > Activation

D.

Data > Data Lake Object > Map to Data Model Object > Identity ResolutionandUnification > Activation

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Questions 8

In Data 360, which mechanism ensures different business units can use the same Data 360 home org while keeping their data and metadata logically separated, to meet governance or compliance requirements?

Options:

A.

Use separate companion connections within the same data space

B.

Use different permission sets within the same data space

C.

Use separate data spaces for each business unit

D.

Use separate objects per business unit with record-type filtering

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Questions 9

Which statement about query federation in Data 360 is true?

Options:

A.

Query federation requires file-based data lakes such as Iceberg.

B.

Data 360 executes queries using its own compute engine, regardless of the external system.

C.

Query federation pushes SQL queries to the external system ' s compute layer.

D.

Query federation requires data to be first converted to parquet format.

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Questions 10

What does the Ignore Empty Value option do in Identity Resolution?

Options:

A.

Ignores Individual object records with empty fields when running identity resolution rules

B.

Ignores Contact Point object records with empty fields when running identity resolution rules

C.

Ignores empty fields when running reconciliation rules

D.

Ignores empty fields when running match rules

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Questions 11

A global insurance provider has tasked a Data 360 Consultant with optimizing performance for analytical queries running several times per hour against an external Redshift table in Salesforce Data 360 with no real-time needs. Which federation approach should the consultant recommend to balance performance and cost?

Options:

A.

Configure cached acceleration to store and refresh external data for repeat queries.

B.

Use live query federation so every request hits the external compute engine directly.

C.

Implement file federation exclusively using Data 360 compute on storage.

D.

Ingest the external data into Salesforce Data 360 as a standard object.

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Questions 12

A Data 360 Consultant for Northern Trail Outfitters is observing Identity Resolution processing metrics. The consultant notices that the volume of source profiles processed in the most recent batch is less than the total volume of source profiles. What is the most likely mechanism that causes source profiles to be skipped during Identity Resolution processing?

Options:

A.

A profile is only sent for unification if the assigned data stream is running at its maximum frequency.

B.

A profile is skipped if the calculated Unification Score does not meet the minimum threshold set in the identity resolution rules.

C.

A profile is only processed if a pre-processing step confirms a change in its data since the last processing run.

D.

A profile is excluded if it fails the initial Data Quality Score check, preventing unification.

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Questions 13

A global beverage company (data provider) and a sports media network (data consumer) are collaborating in a Data 360 clean room to identify high- value partnership opportunities. The parties decide to use the segment overlap use case template to determine how many of the beverage company ' s Premium Loyalty Members are also active subscribers of the sports network, without exposing raw personally identifiable information (PII). When configuring the segment overlap template, which requirement must be met to allow the results to be filtered by specific demographics like " Region " or " Age Group " in the final output?

Options:

A.

The Region and Age Group fields must be set as foreign keys in the data model objects (DMOs) of both organizations.

B.

Both parties must map their " Region " and " Age Group " data to a shared calculated insight before joining the clean room.

C.

The Data 360 Consultant must configure a many-to-many relationship between the two search index data model objects (DMOs).

D.

The data provider must include these additional fields as segmentation attributes within the use case template configuration.

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Questions 14

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

Options:

A.

Create a segment and copy it for each brand.

B.

Create, publish, and deploy a data kit.

C.

Create a reusable container block with common criteria.

D.

Create a nested segment.

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Questions 15

A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?

Options:

A.

Calculated Insight Object

B.

Data Model Object

C.

Party Identification Object

D.

Data Lake Object

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Questions 16

A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?

Options:

A.

Custom Customer_Email_c object

B.

Contact

C.

Contact Point Email

D.

Individual

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Questions 17

When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?

Options:

A.

It reduces the file size of the source data before Data 360 attempts to read it.

B.

It is used to manually map source fields to the Cloud Information Model.

C.

It defines metadata and paths to identify specific files for the data stream and track updates.

D.

It provides the PGP public key required to decrypt the federated data files.

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Questions 18

A Data 360 Consultant wants to use Data 360 Clean Rooms to collaborate with a partner. Which statement is true regarding data security in this environment?

Options:

A.

Both parties must move their data into a shared Amazon S3 bucket first.

B.

The data stays in its original location, and only the query results are shared.

C.

The provider must grant Modify All Data permissions to the consumer.

D.

PII is automatically decrypted for the consumer to ensure matching accuracy.

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Questions 19

A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US$5,000. What is the most efficient way to build this?

Options:

A.

Create two separate segments and join them together in a Tableau dashboard for activation.

B.

Build a calculated insight that joins both conditions and use that as the only filter in a new segment.

C.

Use a nested segment for " Platinum Loyalty " and add a separate container for the minimum spend with an OR operator.

D.

Create a waterfall segment, prioritizing the " Platinum Loyalty " group first and the " High Spender " group second.

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Questions 20

A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed. Which Salesforce Data 360 feature should the company implement first to solve this problem?

Options:

A.

Unifying fragmented customer and business data into a single, comprehensive view

B.

Delivering personalized offers across channels based on advanced segmentation

C.

Creating real-time AI-driven recommendations for customer engagement

D.

Automating proactive service actions using IoT and predictive analytics

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Questions 21

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?

Options:

A.

Filter out older orders in Marketing Cloud after activation.

B.

Apply a data space filter to exclude orders older than 30 days.

C.

Apply a 30-day date filter on the Sales Order DMO within the activation.

D.

Build a segment using the Sales Order DMO and filter orders to the last 30 days.

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Questions 22

A data science team has developed a custom propensity- to- churn model in Amazon SageMaker. The company wants to use this model to score its Unified Profiles in Data 360 and use those scores for a high- priority retention segment. The Data 360 Consultant needs to ensure the data is not duplicated or moved out of Data 360 during this process. Which feature should the consultant use to integrate this model?

Options:

A.

Einstein Studio Bring Your Own Model (BYOM)

B.

Model Builder in Prompt Builder

C.

Streaming Data Transforms

D.

Ingestion API

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Questions 23

A Data 360 Consultant is attempting to configure Data 360 in an existing Developer Pro sandbox that was refreshed prior to the organization purchasing Data 360 licenses. Although the consultant has the Data 360 Admin permission set assigned in production, they cannot see the Data 360 Setup menu or the Data Spaces configuration options in the sandbox. Which action should the consultant take to resolve this issue?

Options:

A.

Refresh the sandbox immediately to pull the new metadata and license counts from production.

B.

Navigate to Company Information in the sandbox and select Match Production Licenses.

C.

Update the Contract Management settings in the sandbox to toggle the Data 360 Features switch to enabled.

D.

Manually create the Data 360 Admin permission set in the sandbox to match the production configuration.

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Questions 24

A Data 360 Consultant created a calculated insight that can be seen when ' Segmenting On ' Individuals on the segmentation canvas but not Unified Individual. What is the reason for this?

Options:

A.

The consultant doesn ' t have the correct permissions to see the calculated insight for Unified Individual segments.

B.

The calculated insight is missing a relationship to the Unified Individual data model object (DMO).

C.

The data space for the Unified Individual is different than the Individual data model object (DMO).

D.

Calculated insights can ' t be used for the Unified Individual data model object (DMO).

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Questions 25

A Data 360 Consultant is setting up a data stream with transactional data. Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

Options:

A.

Number

B.

Decimal

C.

Text

D.

Serial

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Questions 26

A Data 360 Consultant has been asked to help a customer implement Data 360 to improve their customer experience. They have identified four potential use cases. Which scenario represents the most appropriate initial use case based on Salesforce implementation best practices?

Options:

A.

Implementing a complex, sub-second web personalization engine using 15 disparate third-party data streams with varying schemas

B.

Moving 20 years of legacy transaction data into Data 360 to reduce storage costs in their primary CRM org

C.

Redefining the global identity resolution rules for 1 billion records across 12 global regions simultaneously without a specific departmental pilot

D.

Consolidating three systems (Sales, Service, and Marketing Cloud) to provide a " Single View of the Customer " for high-tier support agents

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Questions 27

A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?

Options:

A.

Extend the relevant standard DMOs by adding custom fields to accommodate the missing data.

B.

Ignore the business-specific fields and map only the fields that exist in the standard DMOs.

C.

Create a new custom DMO for every business-specific field identified in the source system.

D.

Map the business-specific fields to the " Other " category to avoid modifying the standard model.

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Questions 28

A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?

Options:

A.

Map the external data directly to the Unified Individual data model object (DMO).

B.

Establish a connection in the Data 360 Setup using the specific provider ' s credentials.

C.

Create a data stream using the Bulk API category using the specific provider ' s credentials.

D.

Run an identity resolution matching rule.

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Exam Name: Salesforce Certified Data 360 Consultant (Data-Con-101)
Last Update: Jun 3, 2026
Questions: 95

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