Data-Cloud-Consultant Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers
A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?
Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data 360 Consultant use to meet this requirement?
A Data 360 Consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?
A Data 360 Consultant wants to activate a segment on the Unified Individual object. Which steps are required from ingestion to activation?
In Data 360, which mechanism ensures different business units can use the same Data 360 home org while keeping their data and metadata logically separated, to meet governance or compliance requirements?
A global insurance provider has tasked a Data 360 Consultant with optimizing performance for analytical queries running several times per hour against an external Redshift table in Salesforce Data 360 with no real-time needs. Which federation approach should the consultant recommend to balance performance and cost?
A Data 360 Consultant for Northern Trail Outfitters is observing Identity Resolution processing metrics. The consultant notices that the volume of source profiles processed in the most recent batch is less than the total volume of source profiles. What is the most likely mechanism that causes source profiles to be skipped during Identity Resolution processing?
A global beverage company (data provider) and a sports media network (data consumer) are collaborating in a Data 360 clean room to identify high- value partnership opportunities. The parties decide to use the segment overlap use case template to determine how many of the beverage company ' s Premium Loyalty Members are also active subscribers of the sports network, without exposing raw personally identifiable information (PII). When configuring the segment overlap template, which requirement must be met to allow the results to be filtered by specific demographics like " Region " or " Age Group " in the final output?
A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?
A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?
A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?
When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?
A Data 360 Consultant wants to use Data 360 Clean Rooms to collaborate with a partner. Which statement is true regarding data security in this environment?
A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US$5,000. What is the most efficient way to build this?
A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed. Which Salesforce Data 360 feature should the company implement first to solve this problem?
A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?
A data science team has developed a custom propensity- to- churn model in Amazon SageMaker. The company wants to use this model to score its Unified Profiles in Data 360 and use those scores for a high- priority retention segment. The Data 360 Consultant needs to ensure the data is not duplicated or moved out of Data 360 during this process. Which feature should the consultant use to integrate this model?
A Data 360 Consultant is attempting to configure Data 360 in an existing Developer Pro sandbox that was refreshed prior to the organization purchasing Data 360 licenses. Although the consultant has the Data 360 Admin permission set assigned in production, they cannot see the Data 360 Setup menu or the Data Spaces configuration options in the sandbox. Which action should the consultant take to resolve this issue?
A Data 360 Consultant created a calculated insight that can be seen when ' Segmenting On ' Individuals on the segmentation canvas but not Unified Individual. What is the reason for this?
A Data 360 Consultant is setting up a data stream with transactional data. Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?
A Data 360 Consultant has been asked to help a customer implement Data 360 to improve their customer experience. They have identified four potential use cases. Which scenario represents the most appropriate initial use case based on Salesforce implementation best practices?
A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?
A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?