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  5. Salesforce Customer Data Platform (CDP) Exam (SP23) Questions and Answers

Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP23) Questions and Answers

Questions 4

Which type of measures with aggregate functions are supported?

Options:

A.

Date

B.

Text

C.

Numeric

D.

Boolean

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Questions 5

What is the max limit of records retrieved by the profile and query APIS in a single call?

Options:

A.

1000

B.

No max limit

C.

4999

D.

9999

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Questions 6

Which three types of data can Identity Resolution combine into a unified Profile?

Options:

A.

Corporate Performance

B.

Behavioral

C.

Transactional

D.

Product

E.

Profile

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Questions 7

What is the Salesforce CRM connector full refresh frequency for data streams?

Options:

A.

One time only

B.

Weekly

C.

Daily

D.

Hourly

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Questions 8

What is the purpose of container path in segmentation?

Options:

A.

To create relationships between your related attributes

B.

To show the path of the attribute in the attribute library

C.

To show unrelated attributes

D.

To define data relationships in activation

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Questions 9

What are the two steps of data ingestion in Salesforce CDP?

Options:

A.

Map ingested data to existing ingested data objects.

B.

Map ingested data to data model with consistent semantics.

C.

Preserve data per source schema with ingestion to data lake.

D.

Establish a connection with the source data via REST API

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Questions 10

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

Options:

A.

Partner Data

B.

Second Party Data

C.

First Party Data

D.

Third Party Data

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Questions 11

What permission setting should an admin check if the custom CRM object is not accessible from CDP?

Options:

A.

Create object permission enabled in CDP org

B.

Read object permission enabled in Source CRM Org

C.

Modify all object permission enabled in CDP org

D.

View All object permission enabled in Source CRM org

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Questions 12

When can the data types be changed during ingestion?

Options:

A.

After the DSO is created

B.

Before DSO is created

C.

Data type can never be changed

D.

Data type can be changed at any time

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Questions 13

What should a Marketer do first when implementing Salesforce CDP?

Options:

A.

Manage Consent

B.

Identify Data Sources

C.

Obtain Cross-organizational buy-in

D.

Identify Activation Targets

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Questions 14

How does an admin increase the consolidation rate for identity resolution?

Options:

A.

Add more matching rules to broaden the search of matches

B.

Change the ignore empty value option

C.

Change all reconciliation rules to source sequence

D.

Reduce the number of matching rules

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Questions 15

How does a CDP help reduce advertising costs?

Options:

A.

By targeting customers efficiently in their preferred channel

B.

By reducing the manual process from media buying

C.

By increasing the transparency of media spend

D.

By helping marketers understand the price of media

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Questions 16

How many CRM orgs can be connected to CDP instance?

Options:

A.

5

B.

10

C.

20

D.

No hard limit

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Questions 17

When activating on Unified Individual which three attributes are automatically included?

Options:

A.

Contact address

B.

Email SK

C.

Contact phone number

D.

Contact ID

E.

Contact email address

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Questions 18

Which two Interaction Studio features are updated with activation from Salesforce CDP?

Options:

A.

Event Data

B.

Segments

C.

Promotions

D.

Profile Attributes

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Questions 19

Which data model defines the complete set of experiences that customers go through when

interacting with a company?

Options:

A.

Party Data Model

B.

Journey Data Model

C.

Engagement Data Model

D.

Case Data Model

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Questions 20

Which are the following actions can be applied to a previously created segment? (Choose 3)

Options:

A.

Deactivate

B.

Copy

C.

Reactivate

D.

Delete

E.

Export

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Questions 21

Which of the following statements about CDP’s Web and Mobile App connector are True?

Options:

A.

Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web ap connectors

B.

Mobile and Web SDK schema can be updated to delete an existing field

C.

CDP admins can see the status of Web or Mobile connector app on the app details page

D.

Any Data Streams associated with Web or Mobile connector app will be automatically owned -----

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Questions 22

What are the two benefits of Calculate Insights compared to Segment criteria?

Options:

A.

It creates simple logic on row-based operations

B.

It creates reusable contents

C.

Marketer friendly drag and drop interface

D.

It performs complex queries on multiple objects

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Questions 23

Which API would you use to surface additional information from the CDP into Service Cloud?

Options:

A.

Query API

B.

Unified Profile API

C.

Calculated Insights API

D.

Profile API

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Questions 24

How long does it take for the suggested values to be visible after being enabled?

Options:

A.

Up to 1 week

B.

Up to 24 hours

C.

Instantly

D.

Up to 48 hours

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Questions 25

Which three Salesforce CDP objects are accessible in Tableau with the Connected App?

Options:

A.

Segment Membership

B.

Data Model

C.

Data Source

D.

Segment Metadata

E.

Calculated Insights

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Questions 26

Which CDP objects are available as tables via the Tableau connector to discover new

insights about customers?

Options:

A.

Calculated insights

B.

Data Model Objects

C.

All Objects

D.

Unified Profile

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Questions 27

Which permission set needs to be added to the salesforce CRM object to be

available in Salesforce CDP

Options:

A.

Salesforce CDP external connector

B.

Salesforce External Integration

C.

Salesforce CDP Salesforce Connector Integration

D.

Salesforce External Connector

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Questions 28

What are the three available data related APIs in CDP?

Options:

A.

Transactional API

B.

Profile API

C.

Unified Profile API

D.

Data Query API

E.

Calculated Insights API

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Questions 29

Which operator can be used to check if an attribute value in blank?

Options:

A.

Is Not Null

B.

Has No Value

C.

Is Null

D.

Is Empty

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Questions 30

What three things happen when an admin clicks on identity resolution deletion?

Options:

A.

Deletes all custom data model objects

B.

Removes all unified customer data

C.

Resets all settings in identity resolution

D.

Eliminates dependencies on data model object

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Exam Code: Customer-Data-Platform
Exam Name: Salesforce Customer Data Platform (CDP) Exam (SP23)
Last Update: May 7, 2024
Questions: 197

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