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CRT-550 Salesforce Certified Marketing Cloud Consultant Exam (SU24) Questions and Answers

Questions 4

A customer wants to create a journey with the goal of making users activate their accounts

within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

Options:

A.

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

B.

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

C.

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

D.

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

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Questions 5

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Options:

A.

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

B.

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

C.

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

D.

Share Sales Cloud user licenses across Marketing Cloud users

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Questions 6

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

Options:

A.

Triggered Import - user initiated send (not scheduled)

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Questions 7

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

Options:

A.

How often will the layout of the content in a content area change?

B.

What is the maximum file size of the images being used?

C.

What From Name will be used for these emails?

D.

Will image URLs be available publicly?

E.

How often will email content be image-only with text overlaying images?

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Questions 8

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Options:

A.

Supplemental data for an interaction in Journey Builder.

B.

Database of record other than All Subscribers.

C.

One-to- Many Relationship to the Contact Record.

D.

Data for both Email and MobileConnect sends.

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Questions 9

How do you add a contact in contact builder?

Choose 2

Options:

A.

Import to MyLists

B.

Import to All Subscribers List

C.

Import to DE

D.

Add manually to All Subscribers

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Questions 10

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'

the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

* Products: ProductId, SKU, Name, Description, Cost, Price

What two actions should be taken in Data Designer?

Options:

A.

Create a one-to-one relationship between Orders and order_Details

B.

Create a one-to-one relationship between the contact record and Order_Details

C.

Create a one-to-one relationship between Order_Details and Products

D.

Create a one-to-many relationship between Orders and Order_Details

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Questions 11

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

Options:

A.

Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

B.

Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

C.

Use Query Activities to create a Sendable Synchronized Data Extension.

D.

Use Data Filters to segment data to output a Sendable Data Extension

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Questions 12

What is a correct statement about a database of record? Choose 2 answers

Options:

A.

A database of record is a centralized storage repository of data about objects or people.

B.

A database of record is any database containing subscriber data.

C.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

D.

A database of record is a system in which a subscriber's status is maintained

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Questions 13

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Options:

A.

Confirm that Reply Mail Management (RMM) is configured for the customer's account.

B.

Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C.

Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

E.

Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

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Questions 14

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.

What can a user do to ensure that contacts enter this interaction successfully based on the error message?

Choose 2 answers

Options:

A.

Select a source DE with a root relationship to the contact.

B.

Make sure the contact is above the High Water Mark on the source data.

C.

Import new subscribers to the All Subscribers table.

D.

Fire the event in both Automation Studio and the Entry Event.

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Exam Code: CRT-550
Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Last Update: Dec 4, 2024
Questions: 151

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