AD7-E601 Adobe Real-time CDP Technical Practitioner Questions and Answers

The correct answer is C because it matches the requirement given in the question. The engineer needs to create a segment that excludes customers who eat breakfast at their restaurants. The easiest way to do this is to use the existing segments and select “Must Not Exist in Breakfast Eaters”. The other options do not exclude all breakfast eaters or are too complicated. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en

This is the most suitable workflow to send personalized offers to existing customers who are within 50 miles of their nearest store, have made one of the following: visits to the website more than 3 times in the last 2 weeks, purchase of items worth more than $200 in the last 2 months,or have high propensity to purchase. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in Adobe Target for visitors with high propensity score to purchase, the company can use the personalization capabilities of Adobe Target to predict the likelihood of customers to purchase based on their profile and behavior data. By importing the segment in AEP and combining it with web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment across Adobe Experience Cloud, the company can activate their segment across multiple channels, such as email, Google Display Ads, Facebook, and personalization. References: : Onboard Data into Platform : Create a Segment in Adobe Target : Create a Segment : Share Segments with Destinations

Schema is the structure that allows the engineer to apply usage labels to attributes. Usage labels are tags that indicate the sensitivity or classification of data, such as PII or opt-out. By applying usage labels to attributes in a schema, the engineer can enable data usage governance for datasets that use that schema. References: : Schema Overview : Data Labels Overview

On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. References: : On-demand Segment Evaluation : Segment Evaluation

The correct answer is B because it matches the requirement given in the question. The engineer must select “Enable Hashing” to hash the data according to data privacy policies when exporting any data. The other options do not apply hashing or are not available for destinationexport. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backupsource only when the other sources do not provide the mobile number. References: : Merge Policy Overview : Merge Policy UI

The correct answer is A because it matches the requirement given in the question. The user needs to drag and drop email address and country attributes using ‘AND’ logic to ensure that the customers have an email address and are from the same country. Then, the user needs to create a container for painting and drawing and change the logic of that container to “OR” to ensure that the customers are interested in either painting or drawing or both. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en