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AD0-E406 Adobe Target Business Practitioner Expert Questions and Answers

Questions 4

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Options:

A.

so that "Conversion Rate of Alternative" can be estimated pre-test

B.

because it is not possible to change your primary goal after the test has started

C.

so that "days to complete test" can be estimated pre-test

D.

to minimize risk of biased metric selection

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Questions 5

After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.

How can this task be done in the Visual Experience Composer?

Options:

A.

Edit the CSS style sheet of the site to add a new class for the headline.

B.

Navigate to the Modifications panel and delete the unrequired Actions.

C.

Select the headline. Edit > Text/HTML and change the text color.

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Questions 6

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

Options:

A.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

B.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

C.

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

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Questions 7

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

Options:

A.

Preferences

B.

Experiences

C.

Targeting

D.

Setup

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Questions 8

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

Options:

A.

Targeting

B.

Experiences

C.

Goals & Settings

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Questions 9

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.

Which KPI can be determined if there is a negative impact from the pop-up?

Options:

A.

Exit rate

B.

Clicks on the pop-up

C.

Bounce rate

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Questions 10

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

Options:

A.

Enable Adobe Analytics for Target to check corresponding activity reports.

B.

Validate if goals and settings of the activity are set properly.

C.

Duplicate the activity and delete the first one with an issue.

D.

Diagnose activity audience qualification using debugging tools.

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Exam Code: AD0-E406
Exam Name: Adobe Target Business Practitioner Expert
Last Update: Apr 29, 2024
Questions: 68

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